Influencer Marketing Executive - Strategy & Digital - UAEJob Number:4399275Work type:Permanent - Full TimeLocation:UAECategories:Mid-Senior LevelRole Profile:1. Execute the influencer marketing strategy to deliver the marketing/business objectives across retail, food & beverage and wellness2. Using insights aid in identifying key influencers/content partners to work with and assist in building key relationships between the brand and the influencers audience3. Ensure audience engagement across the influencer\'s channels by proactively suggesting optimsation throughout the campaign to ensure campaign success4. Aid in adopting a consumer relevant approach to ensure audience engagement focusing on UAE, Kuwait, KSA and Egypt5. Report on measures of success/KPI\'s at the agreed campaign frequency ensuring all campaign tracking was set up correctly and in line6. Monitor campaign performance across Brand Watch and Social Bakers, identifying trends and benchmarks which can aid in campaign planning moving forwards7. Co-ordinate activations with the brands and the influencers8. A critical analytical eye on activity to proactively spot possibilities of growth and reach out to make them happenCORE CAPABILITIES THAT THIS GROUP SHOULD HAVE:1. Great Collaborators, will work with many internal and external stakeholders2. Proactivity in spotting opportunity outside of a brief3. Passionate about influencer/consumer comms marketing initiatives4. Solid understanding of the influencer landscape across social channels in KSA, UAE, Egypt and Kuwait5. Passion for creativity and storytellingWHAT WE REQUIRE1. Influencer and content and/or PR experience circ 1-2 years2. Solid understanding of current and immerging social channels3. Basic understanding of how to shoot SI and MI content on the different social channels4. Ability to think on your feet and collaborate with a wide variety of stakeholders5. Emirati is preferred.Advertised: 29 Aug 2024 Arabian Standard Time
Applications close: 28 Sep 2024 Arabian Standard Time

Alshaya Group