• Engage on promotional science-based brand messages where product could support HCP in meeting patient need
• Engagement is also focused on broader range of content (e.g. disease state)
• Acts as key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
• Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
• Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
• Visits physicians to help them manage their patients disease using Pfizer products.
• Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions.
• Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products.
• Provides approved information to HCP on Pfizer products, e.g., proper medical usage, dosage amounts and side effects.
• Enlists Pfizer products in the formulary of institutions
• Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
• Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on whats the real market, customers needs.
• Follows-up on stock, consumption and ordering process specially in government sector and institutions
• Involved in Pfizer community awareness programs.
• Attends seminars and participate in setting up sales demonstration and exhibition.
• Organizes AV activities in his area.
• Initiates & Participate in the nomination & selection of the local speakers in his/her territory
• Reports visits and other activities using ECMS.
• Attends regular sales meetings with DM, general meetings, and cycle meetings.
• Prepares short term POA restricted to his area and products.
• Presents reports according to DM recommendations and market needs.
• Updates his/her customer list according to the targeting process by understanding customers segmentations and customer insights

Bayt