Company DescriptionAs part of Publicis Groupe, Publicis Worldwide benefits from a vast global footprint, with offices in over 100 countries, enabling it to deliver truly global campaigns with local relevance. The agency works with an impressive roster of clients, ranging from fast-moving consumer goods companies to technology giants and automotive brands, reflecting its versatility and capability to adapt to various industry needs.Candidates looking to join Publicis Worldwide can expect to be part of an environment that fosters creativity, innovation, and collaboration. The agency places a strong emphasis on professional development and career growth, offering employees the opportunity to work on challenging projects, leverage cutting-edge technologies, and engage with a diverse set of clients. Moreover, being part of the larger Publicis Groupe ecosystem provides unparalleled access to a network of expertise across different disciplines, from digital transformation to healthcare marketing, further enhancing the professional growth opportunities for its talent. The Head of Strategy & Insights is responsible for managing and directing strategy for top clients of the agency (FMCG). They are focused on helping win new business and on great creative work and winning awards.Main TasksTechnical & Product

• Actively uses and advocates the Publicis Groupe FUEL platform.
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
• Directs the team to scour culture for new uses of technology, data and design to weave innovative thinking into strategic work.
• Ensures the team builds focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
• Creates opportunities for primary and secondary research: 1) for clients, and 2) for the agency.
• Identifies and seizes large-scale opportunities to expand current client relationships in new spaces as well as securing new business opportuntiies with Groupe leadership.
• Leads on agency new business pitches and creates an impact through detailed and distinctive strategic thinking that helps win pitches.

Business Acumen & Operational Efficiency

• Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients
• Owns client relationships, maintains dialogue to ensure day-to-day success of relationships and proactively identifies new opportunities to generate additional business.
• Inspires marketing and copmmunication solutions that are original in concept, innovative and aid clients to transform and grow their business.

Innovative & Analytical Mindset

• Market Research: Produces groundbreaking new findings based on data.
• Ideation: Creates new approaches for delivering knowledge and inspiration that expands the creative team\'s ability and output.
• Competitive Analysis: Is the go-to person for knowledge on all things to do with the competition (products, business, future plans, communication)
• Strategic proactivity: Creates strategic briefs and opportunities that have the power to transform lives or businesses or brands.
• Strategic partnership: Provides strategic advisory and counsel to senior-level clients on any part of their business that can have a direct and positive impact.

People & Leadership

• Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.

Self

• An early identifier of change, is able to proactively develop and share plans to seize the opportunity.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
• Able to promote, champion and model wellbeing to sustain high performance.

QualificationsEducation and Experience Required

• Proven track record in developing and implementing effective marketing and advertising strategies
• Strong analytical and critical thinking skills for data analysis and insights generation
• Deep understanding of consumer behaviour and market segmentation
• Excellent communication and presentation skills for conveying strategic recommendations
• Strong leadership and team management abilities to guide and mentor strategy and insights teams

Additional Information

Publicis Groupe