To Develop the business through retail strategy. Build and implement sales strategy to drive sales growth in country. Secure the implementation of the right structures and people in the field.
- Sets and manages sales targets
- Business analysis: reacts on business opportunities and challenges to maximize selling opportunities, keeping brand identity
- Masters Retail operation to maximize sales
- Maximizes sell -out executing Brand strategy
For retailer business:
- Advice Brand Manager on distribution strategy and maintain strategic retailer relationship
- Works closely with Marketing, Trade Marketing, PR, digital, to define the best 360\xc2\xba strategy for the retailer
- Negotiates in collaboration with KAM with retailer to maximize business opportunities
Acts as people champion:
- Motivates, Develops & coaches Regional Business Managers/ Area Managers
- Oversees retail population maximizing empowerment and enablement
- Monitors BA & store manager turnover rates
Main KPI:
Field turnover rate
Financial Direct contribution Sales turnover
Productivity
Brand retail KPIs
MS & NPS results
PROFESSIONAL & TECHNICAL COMPETENCIES
DEVELOP BUSINESS& OPERATIONS
Adapts brand distribution strategy
Influences retailer /prescriber
Manages event & animation
Follows-up & controls
Ensures compliance
ENHANCE SELLING & CUSTOMER EXPERIENCE
Masters brand selling scenarios
Focuses on customer service
Manages customer relationship
Understands Merchandising
FOSTER RETAIL DEVELOPMENT
Improves on Mystery Shopping
Manages BA/DA staffing & relationship
Trains & coaches on selling & service
Collaborates across functions
MASTERS RETAIL FUNDAMENTAL
Stays up-to-date with market, consumers & competitors