Head Of Media Amet

Dubai, United Arab Emirates

Job Description

DescriptionKenvue is currently recruiting for:Head of Media, AMETRole is based in Dubai, UAEWho we areAt Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we\'re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson\'s and BAND-AID\xc2\xae Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here .What will you doThe Head of Media, AMET (Africa, Middle East and Turkey), leads strategic and operational media planning approach to drive investment effectiveness and efficiency across the cluster, owning operations and accountability of our key strategic media partners and media agency to maximize impact of Kenvue\'s media investment. The role is responsible for accelerating our media capabilities, leading the development of local best practices, and deploying global guidelines and best practices to markets and local partners. This requires collaborating closely with local markets, regional/global Media Excellence teams, power partners and media agency.The role is accountable for media performance across the cluster, is responsible for media budget recommendations and for the development of sufficiency-based media plans, inclusive of Retail Media. This role will manage the relationship with our Power Partners, train and guide our Media and Content Agencies, and be responsible for the AMET organization upskilling and cascade of SoBG training and tools.Key Responsibilities
  • Leads the development of media strategies (from brief to final plan) and is accountable for executing those plans, alongside the media agency and local brand teams, from audience development tied to category buyers, through to campaign delivery and optimization.
  • Leads optimization & allocation of media spends throughout the year - providing recommendations for optimized media spend allocation across portfolio, fully leveraging econometrics, research, and competitive insights to develop media guidelines for the cluster.
  • Conducts deep dives in specific media challenges & facilitates the implementation of media innovations - main point of contact for all media related questions in the cluster.
  • Analyzes partnership KPI performance across internal and external partners, to identify key areas of optimization.
  • Maximizes the collaboration with our media agency, serving as the connecting link between brand teams and media agency for all brands, driving ongoing optimization of processes and ways of working by monitoring performance and providing feedback - scope planning and operations, including the overall deliverables roadmap & timelines.
  • Collaborates with CBI to define & implement learning agendas across core partners and scale and cascade pilots and insights. Engages partners in alpha and beta opportunities where there\'s potential to scale.
  • Deploys best practices and guidelines for media and content, helping to ensure consistency and quality across campaigns.
  • Manages the relationship with Cluster Transcreation Agency (content) in close collaboration with brand teams. Ensures assets are delivered by agency and brand teams in the right format by channel so the media works as hard as possible.
  • Stay abreast of industry trends and developments in advertising to ensure the company remains at the forefront of innovation
What we are looking for
  • Bachelor\'s degree is required.
  • Minimum of 12 years of progressive experience, with a strong track record of business results and organizational leadership.
  • Strong background on media planning principles (planning to reach/frequency requirements, ROI optimizer tools) and how to integrate into standard media planning best practices and planning operations.
  • Track record of success, identifying and implementing new technologies, measuring and delivering change management and in-market adoption.
  • Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.
  • Demonstrated understanding of, and ability to shape, data-driven media strategies, inclusive of digital and traditional channels, audience development, Brand Safety and Suitability and working with key inventory and technology partners.
  • Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences.
  • Strong creative and analytical, thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles.
  • Proven leadership ability to motivate and manage cross-functional teams across a matrix organization.
  • Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.
  • Ability to motivate department and project team members, set achievable objectives, maintain a positive outlook, take responsibility, make decisions, and hold self and team members accountable.
  • Travel up to 10% may be required.
What\'s in it for you
  • Competitive Benefit Package
  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • Learning & Development Opportunities
  • Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Job Detail

  • Job Id
    JD1692216
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned