JOB PURPOSEResponsible for a key component of the Specialty Care Unit Innovative growth platform by driving the performance for the Respiratory indications.To achieve success, it is critical to:

• Lead the strategic marketing agenda of the Respiratory indications with robust LCM by effective tactical planning and execution while ensuring profitability.
• Accelerate Respiratory growth by concurrent opportunity screening/identification and stretching team capabilities/development to maximize opportunity realization.
• Collaborate and align cross functionally to drive a patient focused approach across Greater Gulf in alignment with Sanofi values by acting as a solid partner for the Healthcare community.

KEY RESULTS / ACCOUNTABILITIES1. Insights

• Continuously seek insights leveraging multiple sources to ensure robust understanding of market dynamics, key competitor engagements and customer behaviour.
• Ensure frequent market visits to maintain solid customer contact and formulating relevant key external expert engagement plans.
• Roll out needed market research together with other data analytics to ensure robust situation analysis and formulate necessary course corrections in line with the therapy strategic imperatives.

2. Growth Identification

• Conduct Business Assessments to understand the therapy area competitiveness and market attractiveness.
• Identify and align growth opportunities with the regional and global brand strategy.
• Continuous Scan for opportunities to leverage business growth through sales volumes, profits, and patient shares.

3. Brand Differentiation

• Deep understanding of therapys scientific program and competitors offering.
• Collaborate cross functionally to develop a differentiated Brand Positioning and value proposition.
• Close monitoring on scientific updates for therapy area and competition with prompt actions to maintain the competitive edge.

4. Planning and Execution

• Develop indication strategic plan in alignment with the global strategies tailored to local/regional needs.
• Drive tailored route to market strategies for new launches and robust opportunity assessment in line with the launch excellence framework.
• Define and monitor appropriate KPIs to assess product performance encompassing the full cross functional perspective.
• Ensure proper implementation of strategic plans with clear identification of opportunities and preparing necessary risk mitigation plans.
• Formulate end-to-end patient solutions to ensure patient process simplification and adherence.
• Ensure securing brand/portfolio supply through frequent insightful long-range demand planning.
• Full P&L management with cost conscious expenditure and resource allocation to ensure a healthy BOI.

5. Value and Access

• Develop the deep understanding to range of payers and regulators that determine access of their brands.
• Formulate and roll out a competitive pricing strategy to ensure brand/portfolios market competitiveness and profitability.
• Use insight to anticipate win-win solutions at the time of negotiation and engagement.
• Manage a process of putting together a range of evidence-based plans to deliver more access.
• Integrate solutions with clinical development and brand campaigns.

6. Digital Marketing

• Designing, planning, and executing integrated digital marketing campaign, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.
• Drive a comprehensive GTM agenda with robust planning and execution.

7. Stakeholder Management

• Develop External Experts and thought leaders engagement plans in alignment with medical counterparts for excelling in field implementation.
• Engage with internal and external partners to use resources in a coordinated way to develop and execute activities on time, aligned to business strategies and priorities including internally HR, Medical, Finance, Procurement, IT and Business Excellence Team.
• Conducting effective internal meetings and interaction to drive business output including Brand Team Meeting, Operational plans, monthly performance review meetings and other relevant meetings.
• Participate in the above country reviews and network to align the local strategies and to represent the local opportunities and progress.

8. Financial Acumen

• Use and interpret data to inform and make robust strategic and investment decisions.
• Track and evaluate performance against target Performance Measures and targets.
• Leverage learnings to improve short- and long-term business performance.
• Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders.
• Robust P&L management to ensure profitability and rewarding BOI.
• Ensure all appropriate activities are delivered within P&L responsibility for the region.

9. Maintain Compliance

• Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.

10. People Leadership

• Maintain positive working environment, collaborative teamwork, and inspiring performance driven culture both within the marketing department and cross functionally.
• Support high performance team through proper performance management based and monitoring based on agreed priorities.
• Enrich team capabilities through identification, development, and retention of talents leveraging IDP with frequent feedback sessions.
• Collaborating with the CFT to ensure frequent updates and robust understanding of therapy and promotional tools/tactics.
• Position Sanofi as a partner of choice for External Experts and thought Leaders through patient focus and high-quality disease & Product Knowledge.

12. Ethical Leadership

• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to conduct any part of the role.

13. Environmental and Safety LeadershipTo care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:

• Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment.
• Report any accident, incident or near miss, whether it be of personal injury or property damage
• Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence.
• Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and / or manager.

KEY WORKING RELATIONSHIPSINTERNALCross Functional Collaboration with:

• Launch Excellence
• Market Access & Gov. affairs
• Finance
• Pharmacovigilance, Quality, and compliance
• Medical
• Sales team
• Supply Chain
• Communication

Occasional Contact with:

• Global and Franchise Marketing Team
• Regional Functional Heads, Region International Team

EXTERNALWould be expected to be involved with:

• Advertising/creative agencies, local and regional Key Opinion Leaders, Patient Societies, Distributers, Health Authorities, Charities and Non-Profit Organization, and Payers.

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTSEducation Level:

• Bachelors degree Pharmacy or Medicine is preferable.
• MBA or Academic Marketing Degree

• Required experience:

• Minimum of 5 years commercial management experience in pharmaceuticals
• Minimum of 3 years experience in biologics
• Minimum of 2 years Marketing Leadership experience
• Minimum of 2 years people management experience
• Specialty care experience is necessary.
• Respiratory experience is a plus.

• High learning agility and ability to perform under pressure with multi-tasking skills.
• Pro-active with a sense of urgency, demonstrating leadership and effectiveness in a matrix organization.
• Professional analytical thinking and problem-solving approach
• Project management skills and Planning capability
• Strong presentation and general communication skills (written, verbal and listening)
• Forecasting, Planning and Budgeting Skills.
• Enthusiasm for working in collaborative, cross-functional teams.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Sanofi