Head Of Marketing
Dubai, United Arab Emirates
Job Description
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We are looking for a strategic and results-driven Head of Marketing with extensive experience in cryptocurrency marketing to drive our marketing strategy and execution. The ideal candidate will have a deep understanding of the crypto landscape, a proven track record of successful marketing campaigns, and a passion for driving growth and engagement in the crypto community. As the Head of Marketing, you will play a pivotal role in shaping our brand identity, expanding our market reach, and driving user acquisition and retention. Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive brand awareness, user acquisition, and engagement in the cryptocurrency market.
- Lead and manage all aspects of marketing, including digital marketing, content marketing, social media, community management, PR, and partnerships.
- Collaborate with cross-functional teams to align marketing eJorts with product development, sales, and business objectives.
- Oversee the creation and implementation of marketing campaigns, from ideation and planning to execution and performance analysis.
- Utilize data-driven insights to optimize marketing campaigns, track key performance metrics, and measure ROI.
- Build and nurture relationships with key industry influencers, media outlets, and strategic partners to amplify our brand presence and reach.
- Drive thought leadership initiatives, including speaking engagements, webinars, and content creation, to establish our company as a trusted leader in the crypto space.
- Stay informed about industry trends, market developments, and regulatory changes impacting the cryptocurrency landscape, and adapt marketing strategies accordingly.
- Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous learning.
- Bachelor's degree in Marketing, Business, or related field. MBA or advanced degree preferred.
- Minimum of 7 years of experience in marketing roles, with at least 3 years of experience in a leadership position in cryptocurrency marketing.
- Proven track record of success in developing and executing marketing strategies in the cryptocurrency or blockchain industry.
- Deep understanding of cryptocurrency markets, blockchain technology, and decentralized finance (DeFi) concepts.
- Strong knowledge of digital marketing channels and tactics, including SEO, SEM, social media advertising, email marketing, and influencer marketing.
- Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional communication and interpersonal skills, with the ability to eJectively communicate complex concepts and build relationships with internal and external stakeholders.
- Creative thinker with a passion for innovation and a drive to push the boundaries of traditional marketing approaches.
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.
- Remote Work
- Full Time
- Work in EU or UAE timezone
- We encourage you to attach your creative portfolio to your application
- How many years of hands on experience with Web3 or cryptocurrencies marketing do you have?
- Marketing: 7 years (Required)
- Leadership: 3 years (Required)
- Proficient English (Required)
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Job Detail
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Job IdJD1664591
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned