About the role

Head of Marketing position based in our Dubai office. The Marketing Team is responsible for bringing our engineering, technology and products to life through our communication strategy; increasing brand awareness, brand advocacy and driving conversion. Like everything at Dyson, our experience & customer journey is designed with our consumers at the center. We work at pace which underpins are culture and ability to continually transform our business and marketing model. This role is a part of Dyson MEA Leadership Team, responsible for planning, leading and executing the brand building, product and communication strategy for all Dyson product categories in MEA, and drive product categories planning and marketing. Develop marketing plans which will drive incremental sales growth, share gains and positive brand attributes for MEA

• Define existing and new consumer target(s) and segments and develop propositions and programs to drive business within them
• Focus driving growth in MEA
• Contribute to the formulation and execution of MEA marketing plans to differentiate Dyson, build brand equity and drive consumer purchase
• Conduct competitor and market analysis, including product and claim analysis, to develop counter strategies and initiatives

Deliver marketing activity programs for MEA

• Collaborate with internal and external partners to execute go-to-market strategies, ongoing support and plans including new product launches, advertising creative, media planning, channel strategies, public relations, point of sale, promotions etc.

• Assist with the development of effective brand communications including TV, Digital, Advocacy, Print etc.
• Effectively manage key external agencies - Creative Agency, Media Agency, etc.
• Work with media agency to plan best in class media execution, explore innovative new media channels to ensure cut through.
• Work effectively with the Global team to ensure that there is alignment and consistency across markets wherever possible and sensible.

Deliver product marketing for MEA

• Undertake range-planning work to maximize long-term profitability.
• Devise product differentiation strategy across various markets and channels.
• Drive competitor analysis to ensure appropriate business response.
• Work with distributors to ensure all on-product and in-box communication is fine-tuned to drive sales and communicate brand and machine benefits.

Leadership & Management

• Take a key role in the management team for MEA
• Partner with the Managing Director and other functional leads
• Represent MEA and collaborate with Group and other regional colleagues
• Manage Marketing team (10+FTE)

Fulfill other duties as required Pick up new activities that fall broadly in the purpose of the role Fix things that you can see need fixing Identify problems and find solutions Key interfaces

• Internal:
  • Global Commercial central team
  • Global Claims & Performance team
  • Global Insights team
  • EMEA team

• 3rd party
  • Distributors
  • Media agencies
  • Creative agencies
  • Research agencies

About You Experience and Education

• Bachelors Degree in Marketing or a related field required
• 10-12 years brand marketing experience required; some of which must be with a strong consumer brand and multiple categories.
• Strong knowledge of media and digital environment.
• People management min 5yr
• Previous working experience for beauty/luxury brands.

Skills and Competencies

• Curious and passionate about consumers and building premium brands
• Broad thinker with strong analytical skills; ability to use market analysis to identify high potential opportunities and key insights.
• Detailed into cost tracking and efficiency while managing large budget with clear KPIs to deliver objectives.
• Problem Solving; must be able to critically analyze and tackle problems and present viable solutions
• Passion; this person needs to be passionate about Dyson, technology and engineering.
• Entrepreneurial spirit; must be able to deal with ambiguity and willing to take risks as needed
• Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
• Creativity; they need to be open to new ideas, adventurous and practical simultaneously.
• Driven by the desire to win and for continuous improvement
• Proven ability to work cross-functionally
• Fluency in English with knowledge of Arabic or other local languages is an advantage.