Company DescriptionInforma PLC is a leading international events, intelligence and scholarly research group.Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. We are looking for an experienced and innovative B2B commercial marketing strategist to join a thriving portfolio across the Healthcare, Energy, Egypt and Cityscape divisions within Informa Markets, EMEA, working across some of the largest exhibitions in the region.This new role will be an important part of the both the divisional marketing management team, alongside the wider EMEA commercial marketing. Reporting to the Vice President - Commercial Marketing, the right candidate is an expert in the creation of lead gen, demand gen and ABM strategies and building and communicating OKRs.The right candidate will be an innovator with an eye on improving effectiveness, with a data-led approach, and comfortable in both setting the strategy and translating that into campaign marketing tactics.RESPONSIBILITIES

• Develop an ambitious commercial marketing and communications strategy with a focus on significant revenue growth

• Work with the Commercial Marketing Managers and Executives to ensure high impact campaigns are delivered effectively and efficiently across the 20+ events in the portfolio

• Partner with Commercial Leads and Sales teams to identify, build and nurture growth sectors across exhibitors and sponsors for our events

• Deliver growth in quality new business leads and marketing influenced revenue, in line with EMEA KPIs

• Build a culture of brand and messaging excellence in the commercial marketing division

• Analyse and optimise your team's campaigns, by championing data at the heart of what we do, from the use of data to build insight-led campaigns through to enriched data experiences

• Embed a culture of experimentation, innovation and an agile growth mindset

• Champion the adoption and optimisation of marketing technology solutions, including AI, for a future-facing approach to digital

• Build a commercial marketing division with a focus on customer retention through the delivery of exceptional customer experiences, helping drive forward improvement plans for the customer journey

• Partner with Sales and Sales Operations teams to manage lead flow

• Partner with Digital Marketing, Event Marketing and Content Marketing Team to manage the communications to our audiences effectively

• Embed a strong culture of collaboration with other commercial marketing leaders, finding opportunity for streamlining, standardisation and automation to ensure best practice is implemented across EMEA commercial marketing

• Evaluate performance using relevant KPIs, data and feedback from existing and prospective customers

The right candidate is an accomplished commercial marketing strategist, with 7+ years focused on the generation of new leads, and nurture of our lapsed customers.Qualifications

• An experienced commercial marketing leader with 8+ years of driving marketing growth strategies leading to increased B2B leads (MQLs) and Marketing Influenced Revenue
• Experience in an in-house position, with hands on experience in setting up lead gen campaigns that deliver real results
• Experience in a high growth business such as a start-up, tech company or similar
• 4+ years experience in people management and leadership
• History of building high performing teams
• Deadline driven individual who thrives in a fast-paced, results-oriented environment
• Experience of developing a commercial marketing vision and driving activity to realise it
• Demonstrable experience of demand generation in a high growth organisation
• Experience of Account Based Marketing
• Exceptional knowledge of online and offline channels and integrated campaigns
• Solid experience of marketing a mixed portfolio of products
• Analytical with a data-driven mindset
• Experience of developing a test & learn culture
• Experienced in market analysis
• Good working knowledge of marketing technology and analytics tools (Eloqua, Adobe Analytics, Adobe Target, AEM. Google Analytics also a plus).
• Good working knowledge of salesforce
• A great collaborator, strong in both internal and external communications
• Works effectively with consultants and agencies for expertise, support and execution of campaigns

Additional Information

• The candidate for this role will have had experience in hands-on execution in the past
• Working in a fast-paced international company, you will need to be proactive and a great team player
• A solid approach to both delegation and hands-on self delivery
• Outgoing personality with strong interpersonal and social abilities
• Demonstrated problem solving and critical thinking skills
• Ability to work effectively within a team and independently

Informa Markets