:Hiring for a large crypto-currency company in Abu Dhabi.\xc2\xb7 Brand Strategy Development: Crafting long-term brand strategies that align with the company\'s business objectives, target audiences, and market trends.\xc2\xb7 Brand Positioning: Defining and continuously refining the brand\'s value proposition, messaging, and positioning in a highly competitive and fast-evolving market.\xc2\xb7 Marketing Campaigns: Overseeing the creation and implementation of marketing campaigns that effectively communicate the brand\'s message and drive engagement.\xc2\xb7 Team Leadership: Leading and mentoring a team of marketing and creative professionals to ensure consistent brand representation across all channels.\xc2\xb7 Partnership Management: Collaborating with external stakeholders, partners, and influencers to expand brand reach and credibility.\xc2\xb7 Market Analysis: Monitoring market trends, consumer behavior, and competitor actions to inform brand strategies.\xc2\xb7 Creative Direction: Guiding the creative direction for branding materials, including website design, promotional materials, and advertising campaigns.\xc2\xb7 Performance Tracking: Analyzing brand performance metrics and ROI of branding initiatives to make data-driven decisions and optimize strategies.\xc2\xb7 Public Relations: Overseeing public relations activities and often acting as a spokesperson for the brand to build and maintain its public image.\xc2\xb7 Brand Guidelines: Establishing and maintaining brand guidelines to ensure consistency in all forms of communication and visual identity.\xc2\xb7 Risk Management: Anticipating and managing risks that could impact the brand\'s reputation.Requirements

• A minimum of a bachelor\'s degree in marketing, business, communications, or a related field is required.

• An MBA or master\'s degree in marketing or branding is advantageous.

• Extensive experience (8-10+ years) in marketing, branding, or communications roles, with a significant portion of that experience ideally being at a managerial or a strategic level.

• Proven track record of leading a team and driving successful branding initiatives.

• An in-depth understanding of the cryptocurrency sector, blockchain technology, and digital marketing trends.

• A strong portfolio showcasing successful branding projects and campaigns.

• The ability to develop and implement high-level brand strategies that align with overall business goals.

• A creative mindset vital for guiding brand identity and marketing materials.

• Proficiency in analyzing brand performance metrics and market data.

• Excellent written and oral communication abilities, often including public speaking and PR skills.

• Capability to adjust strategies quickly in a highly volatile and rapidly changing market.

• Expertise in digital marketing techniques, social media, SEO, content marketing, and understanding how to leverage them for branding.

• Strong project management skills to oversee multiple initiatives simultaneously.

• Experience in managing relationships with various stakeholders including partners, vendors, and internal teams.

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