Growth Manager Africa

Remote, AE, United Arab Emirates

Job Description

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
### Responsibilities:

• Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;
• Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
• Unlock new user growth through product offerings design;
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
• Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;
• Measure, understand, and report critical metrics within the organization;
• Envision Africa's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.

### Requirements:

• A minimum of 3 years of experience in lifecycle management;
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;
• Experience in user segmentation, customer lifecycle management, and A/B testing;
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis;
• Creative thinking for developing innovative marketing strategies and engaging campaigns;
• Crypto enthusiast is a plus.

Working at Binance • Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire



Learn more about how Binancians embody the organization's core values , creating a unified culture that enables collaboration, excellence, and growth.



Apply today to be a part of the Web3 revolution!



Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.



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Job Detail

  • Job Id
    JD1743696
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Contract
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, AE, United Arab Emirates
  • Education
    Not mentioned