DescriptionPosition at GroupMJob responsibilities:
Be an expert in the programmatic space by owning the current products and be a valuable resource for the internal team to support on-going projects & initiatives.
Participate in the evaluation & vetting of new publishers, digital vendors, and ad tech providers.
Support in developing the programmatic product across emerging channels i.e CTV, Audio, PDOOH & Video.
Produce regular insights to Agency partners detailing seasonal trends, and data-driven recommendations & best practices. Aid in the development of collateral, case studies, best practices, benchmarks across our programmatic buying
Continuous alignment with our tech partners on training sessions for the agencies to enhance their capabilities, stay up-to-date on latest industry trends & platform updates and betas.
Assist the team with executing and evolving programmatic product strategy and direction.
Oversee product performance, generate reports, and present performance analysis to internal stakeholder to ensure quality assurance
Continually acquire knowledge by maintaining relationships with key programmatic vendors
Set up, monitor and optimize inventory on various supply platforms, ie. SSP and curation platforms
Ensure all relevant agency stakeholders are up-to-date in required platform certifications & keeping track of progress.
Ideal candidate should have:
Market-leading knowledge of digital advertising and programmatic ecosystem, with 2+ years of hands-on experience in programmatic operations & campaign management.
A good understanding of the programmatic ecosystem which includes programmatic tech - SSPs/ ad exchanges, DSPs, ad servers, and data providers
In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amazon, etc.
Familiarity of running campaigns through various buying and deal types including OMP, PMP, programmatic guaranteed with the ability to differentiate each
Outstanding analytical, decision-making, and problem-solving skills; sharp attention to detail.
Strong proficiency in Microsoft Excel
Good communication & verbal skills
Ability to proactively organize daily task
Ability to effectively manage time, prioritize tasks and work within deadlines
Positive team player with a strong passion to programmatic & ad tech.