Job Description

We are seeking a highly skilled Google/META Paid Ads Specialist to join our team. The candidate should have a minimum of 3 years experience and should have experience in the advertising agency. The candidate will be responsible for developing and managing targeted paid social ad campaigns on Google, Facebook and Instagram to drive lead generation and conversions. This role requires a deep understanding of paid advertising strategies and the ability to maximize Return on Ad Spend (ROAS) through data-driven optimization.

:

• Campaign Development & Management: Create, manage, and optimize paid ad campaigns on Facebook and Instagram to increase leads and conversions.
• Targeted Ad Strategy: Develop targeted ad strategies using audience segmentation, lookalike audiences, and retargeting to achieve business goals.
• Collaborate with Creative Teams: Work closely with the content and design teams to develop engaging ad copy and visuals that align with the brand's objectives.
• Performance Monitoring & Reporting: Analyze campaign performance metrics (e.g., CTR, CPC, CPA) and provide actionable insights for optimization and improvement.
• Budget Management: Effectively manage and allocate budgets to ensure high ROAS and efficient use of resources.
• A/B Testing & Optimization: Conduct A/B testing on ad copy, visuals, and landing pages to continuously optimize campaign performance.
• Stay Updated on Trends: Stay current on social media trends, Facebook algorithm changes, and new ad features to maintain best practices.
• Performance Reporting: Develop and present reports to management, highlighting key performance metrics, insights, and recommendations for optimization.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of experience managing Facebook, Instagram & Google paid ad campaigns
• Strong expertise in Google Ads, Facebook Ads and Instagram Ads, with experience in audience segmentation, retargeting, and lookalike audiences.
• Proven experience managing large ad budgets and delivering measurable results in lead generation and conversion optimization.
• Proficiency in data analysis tools.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.

If you believe you're a perfect fit for the opportunity to collaborate with Rectangle Interior, we encourage you to apply and join our team.

Job Type: Full-time