Job Title: Google Ads Expert Overview:
As a Google Ads Expert, you will be responsible for managing and optimizing Google Ads campaigns to drive targeted traffic, leads, and conversions for our clients or company. You will leverage your expertise in Google Ads platform, data analysis, and digital marketing strategies to achieve campaign objectives and maximize return on investment (ROI). Key Responsibilities:

• Campaign Strategy Development:

Develop comprehensive Google Ads strategies aligned with client objectives or business goals, including campaign structure, targeting, bidding, and budget allocation.

• Keyword Research:

Conduct extensive keyword research to identify relevant search terms, long-tail keywords, and negative keywords, and build keyword lists that align with campaign objectives and user intent.

• Ad Copywriting:

Write compelling ad copy and create engaging ad creative (text ads, display ads, responsive ads, etc.) that resonate with target audiences, highlight unique selling propositions, and drive clicks and conversions.

• Campaign Setup and Optimization:

Set up Google Ads campaigns, ad groups, and ad extensions, and continuously optimize campaign performance through A/B testing, bid adjustments, ad scheduling, and other optimization tactics.

• Conversion Tracking:

Implement conversion tracking mechanisms (e.g., Google Analytics, Google Tag Manager) to monitor and measure campaign performance, track key performance indicators (KPIs), and attribute conversions accurately.

• Audience Targeting:

Define audience segments based on demographics, interests, behaviors, and remarketing lists, and implement audience targeting strategies to reach specific audience segments with personalized messaging.

• Budget Management:

Manage campaign budgets effectively, monitor spending, and allocate budgets strategically across campaigns and ad groups to maximize ROI and achieve performance goals.

• Performance Analysis and Reporting:

Analyze campaign performance data, generate regular reports, and provide insights and recommendations to optimize campaign performance, improve ROI, and achieve client or company objectives.

• Stay Updated with Industry Trends:

Stay abreast of industry trends, algorithm updates, and best practices in Google Ads and digital advertising, and apply insights to enhance campaign strategies and tactics.

• Client Communication:

Communicate regularly with clients or internal stakeholders to provide updates on campaign performance, discuss strategy adjustments, and address any questions or concerns. Qualifications:

• Bachelor\'s degree in Marketing, Advertising, Business, or a related field (or equivalent work experience).
• 4 years of experience managing Google Ads campaigns for clients or businesses, with a proven track record of driving results and achieving campaign objectives.
• Google Ads certification and proficiency in Google Ads platform, including campaign setup, optimization, and reporting.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Google Data Studio) to track campaign performance, analyze trends, and generate actionable insights.
• Excellent understanding of digital marketing concepts, including PPC advertising, search engine marketing (SEM), display advertising, remarketing, and conversion rate optimization (CRO).
• Ability to multitask, prioritize tasks, and manage multiple campaigns simultaneously while meeting deadlines and delivering high-quality work.
• Effective communication and presentation skills, with the ability to convey complex concepts and data insights to clients or internal stakeholders clearly and concisely.

Additional Requirements:

• Experience with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads) and integrated digital marketing strategies may be advantageous.
• Knowledge of advanced Google Ads features and strategies, such as dynamic search ads, responsive search ads, and smart bidding strategies, may be beneficial for optimizing campaign performance.
• Familiarity with e-commerce platforms and experience implementing Google Shopping campaigns may be preferred for roles involving e-commerce advertising.

Job Types: Full-time, Permanent Experience:

• Google Ads Specialist: 4 years (Required)