Job Description

? Plan, create, and manage high-performing Google Ads campaigns across Search, Display, Shopping, and YouTube.
? Conduct keyword research using Google Keyword Planner and third-party tools to identify profitable keywords.
? Write compelling ad copies that improve CTR and conversions.
? Optimize landing pages and improve Quality Score for better ad rankings and lower CPC.
? Implement A/B testing for ad creatives, keywords, and bidding strategies.
? Manage and optimize bidding strategies (Manual CPC, Maximize Conversions, Target ROAS, Target CPA, etc.).
? Set up and track conversion goals and enhanced conversions in Google Ads and GA4 for accurate performance measurement.
? Implement and optimize remarketing & retargeting campaigns using audience segmentation.
? Monitor key performance metrics (CTR, CPC, ROAS, CPA, Conversion Rate) and provide insights for continuous improvement.
? Work with Google Tag Manager (GTM) for event tracking, conversion tracking, and remarketing setups.
? Stay up to date with Google Ads policies, algorithm updates, and industry trends.

Required Skills & Experience:

? Minimum 2 years of experience in managing and optimizing Google Ads campaigns.
? Strong understanding of Google Ads platform, keyword research, and bidding strategies.
? Experience with lead generation campaigns, e-commerce ads, and retargeting strategies.
? Proficiency in Google Ads Editor, Google Keyword Planner, and audience targeting tools.
? Knowledge of Google Analytics (GA4), Google Tag Manager (GTM), and conversion tracking setup.
? Strong analytical skills to evaluate campaign performance and make data-driven decisions.
? Experience with landing page optimization and CRO (Conversion Rate Optimization).
? Familiarity with third-party automation tools (e.g., SEMrush, Ahrefs, SpyFu, Optmyzr, etc.) is a plus.

Job Type: Full-time

Application Question(s):

Are you able to commute to Business Bay? * What is you expected salary ?