Job Title: Google Ads Specialist Company: AUREUS GROUP LLC FZ Location: Dubai, United Arab Emirates About Us: Aureus Group is an exciting new entrant in the luxury retail space, specializing in the sale of high-end fashion and lifestyle products dealing in prestigious brands such as Gucci, Dior, Chanel, Fendi, Balenciaga, Phillip Plein, etc. As we embark on our journey to establish ourselves as a premier destination for luxury shoppers, we are in search of an adaptable and experienced Order Processing specialist who can roll up their sleeves and work across all functions to help build and scale our operations. Job Overview: As a Google Ads Manager, you will be responsible for developing, implementing, and optimizing our Google Ads campaigns. You will play a crucial role in driving traffic, generating leads, and increasing revenue for our e-commerce platform. You will analyze performance data, conduct keyword research, create ad copy, and implement bidding strategies to ensure maximum ROI. The ideal candidate is data-driven, creative, and has a deep understanding of PPC strategies and best practices. Key Responsibilities: \xef\x82\xb7 Campaign Strategy and Planning:

• Develop and execute comprehensive Google Ads strategies to meet business goals.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Define target audiences and create audience personas to tailor ad campaigns effectively.

\xef\x82\xb7 Campaign Management:

• Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Video networks.
• Write compelling ad copy and design engaging ad creatives.
• Implement and manage remarketing campaigns to re-engage past visitors and customers.

\xef\x82\xb7 Performance Analysis and Optimization:

• Monitor and analyse campaign performance using Google Analytics and other tools.
• Conduct A/B testing to optimize ad copy, landing pages, and bidding strategies.
• Adjust bids, keywords, and targeting settings to maximize ROI and achieve KPIs.
• Maintain a strong understanding of industry trends, best practices, and new features or updates within the Google Ads platform.

\xef\x82\xb7 Budget Management:

• Manage and allocate the advertising budget effectively to ensure maximum ROI.
• Monitor daily and monthly budgets and ensure efficient spending.
• Monitor and adjust bids, budgets, and targeting to maximize ROI and achieve KPIs.

\xef\x82\xb7 Reporting and Insights:

• Prepare detailed reports on campaign performance, including key metrics and insights.
• Present findings and recommendations to the marketing team and senior management.
• Stay up to date with the latest trends and best practices in PPC and e-commerce marketing.

\xef\x82\xb7 Collaboration:

• Work closely with the marketing, sales, and product teams to align ad strategies with overall business objectives.
• Collaborate with designers and content creators to produce high-quality ad creatives.
• Coordinate with external agencies and vendors as needed.

Qualifications: 1. Bachelors degree in marketing, Business, or a related field. 2. Google Ads certification is a must. 3. Proven experience as a Google Ads Manager or similar role, preferably in an e-commerce environment. 4. Skilled in Google Ads services, including search ads, display ads, video ads, YouTube ads, account set-up, keyword research, remarketing, and landing page. 5. Proficiency in Google Analytics, Google Tag Manager, and other relevant tools. 6. Creative Writing - Write compelling ad copy and headlines. 7. An understanding of search engine optimization (SEO) and search engine marketing (SEM) 8. Strong analytical skills and ability to interpret data to make informed decisions. 9. Excellent communication and presentation skills. 10.Creative mindset with a keen eye for detail. 11. Ability to manage multiple projects and meet deadlines. 12.Ability to work independently and demonstrate initiative. Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for ESOPs, leading new verticals in the company or leading new regions/countries.
• Employee discounts on luxury products.

Job Type: Full-time Pay: AED5,000.00 - AED8,000.00 per month Experience:

• Google Ads: 2 years (Required)

License/Certification:

• Google Ads certification (Preferred)