Job Description

Google Ads Specialist (5+ years experience) - UAE

:

Google Ads Campaign Management:

• Create, manage, and optimize Google Ads campaigns, including Search, Display, Video, Shopping, and App campaigns.
• Conduct keyword research, develop ad copy, set up bidding strategies, and optimize targeting parameters to maximize performance.
• Manage daily/weekly/monthly budgets, ensuring effective allocation of spend across campaigns.

Campaign Optimization & Reporting:

• Regularly review and optimize ad performance, A/B test ads and landing pages, and implement strategies to improve campaign effectiveness.
• Utilize advanced targeting techniques such as geo-targeting, device targeting, remarketing, and audience segmentation to maximize conversions.
• Provide comprehensive performance reports and data analysis to stakeholders, highlighting key insights and actionable recommendations.
• Utilize Google Analytics and Google Ads data to track and analyze performance, making data-driven decisions.

Strategy Development:

• Collaborate with internal teams (marketing, design, content) to align Google Ads campaigns with broader marketing strategies and objectives.
• Identify opportunities for campaign expansion, new keyword opportunities, and emerging trends within the UAE market.

SKILLS:

• Advanced knowledge of Google Ads platform (Search, Display, Video, Shopping, App campaigns, etc.).
• Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
• Strong data analysis and reporting skills, with proficiency in Excel and Google Data Studio for reporting.
• Familiarity with third-party tools (e.g., SEMrush, Ahrefs, SpyFu) for keyword research and competitor analysis.
• Solid understanding of digital marketing principles, including SEO, landing page optimization, and remarketing.

Please send your updated resume along with a cover letter outlining your experience and achievements in Google Ads campaigns, specifically highlighting any relevant work in the UAE market.

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month