Overview of the roleThe Global Head of Employee Communications is responsible for leading the strategic planning, development, and execution of all internal communications within Al-Futtaim Group. This role requires a dynamic leader who can navigate the complexities of a global business environment to ensure consistent, engaging, and effective communication across various channels. The ideal candidate will be a champion of fostering a transparent and inclusive corporate culture, embracing digital transformation, and aligning with our core values and business objectives.What you will do

• Certainly, incorporating persona-based communications into the responsibilities, the updated list would look like this:
• Develop and execute a comprehensive internal communications strategy that supports the Group\'s strategic objectives and fosters a culture of openness and engagement, incorporating persona-based communications to tailor messages for different employee segments, enhancing relevance and impact.
• Oversee the creation and distribution of all internal communications materials, including newsletters, emails, intranet updates, and presentations, ensuring that content is relevant, timely, and aligned with our brand voice. Use persona-based communication strategies to address the diverse needs and preferences of our workforce effectively.
• Collaborate with senior leadership and HR to communicate corporate policies, changes, and initiatives effectively, ensuring clarity and alignment across the organization. This includes partnering closely with HR to develop and promote the Employer Value Proposition, reinforcing our commitment to employee development, engagement, and satisfaction, through personalized messaging that resonates with various employee personas.
• Lead crisis communication efforts, providing clear and concise communication during critical times to maintain trust and transparency with employees. Apply persona-based communication techniques to address the specific concerns and questions of different employee groups, ensuring all voices are heard and acknowledged.
• Measure the impact of internal communication strategies through feedback and engagement metrics, and adjust plans as necessary to improve effectiveness, with a focus on how well persona-based communications are meeting the needs of the diverse employee population.
• Mentor and manage the internal communications community, fostering a culture of excellence, innovation, and continuous improvement, with an emphasis on developing skills in persona-based communication to better connect with and engage our diverse workforce.
• Stay ahead of industry trends and best practices in internal communications and adopt innovative tools and approaches to enhance internal communication efforts, including advanced persona-based communication strategies to ensure our messaging is as effective and impactful as possible.

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