SynopsisLead the implementation of sales plans and programs across a widespread area of responsibility or cluster of countries, to ensure consistent growth and achievement of overall Etihad sales and cluster revenue targets. Manages a team of country managers and sales managers.Accountabilities
Participate in defining sales strategy and objectives to ensure alignment with overall Etihads objectives and external trends.
Develop and monitor sales plans to ensure sales strategy is properly implemented across the markets and expected results are reached.
Define area sales targets and possible channels to be used to ensure consistent contribution to overall Etihads results.
Manage and coordinate intermediary activities to ensure achievement of agreed targets and respect of terms and conditions.
Manage the overall direction and coordination of the team to achieve agreed sales targets.
Develop and implement sales and marketing initiatives to ensure key revenue targets are met
Develop and maintain excellent relationships with third parties (e.g. travel agencies, corporate customers, governmental authorities) to ensure effective brand positioning among strategic clients
Develop, manage and stipulate a portfolio of contracts by counselling district sales representatives to ensure that Etihad market positioning is improved and compliant with overall commercial strategy
Liaise with local governmental authorities to ensure compliance with all local regulations and policies
Engage with Etihads partners to conduct joint negotiations with clients or intermediaries to optimize company visibility and to exploit new commercial channels and possibilities
Develop, implement and manage the local sales channel strategy according to Etihad guidelines in order to ensure the maximization of company reach and revenues possibilities
Monitor sales KPIs and dashboards to identify areas of improvement, new initiatives and propose corrective actions
Lead the top-to-top meeting with key customers to ensure building of strong relationships in alignment with Companys long term direction
Develop, implement and manage sales channels selection guidelines to ensure best channels are selected to ensure optimization of commercial investments
Guide, coach and provide internal / external feedback to the managerial team to develop leadership and professional skills and to ensure increase of revenues
Cascade, implement and review sales incentives schemes and pay-out for the assigned area of responsibility to ensure timely and proper recognition of sales targets
Education & Experience
Bachelor's degree or minimum 7 years experience in relevant field.
About Etihad AirwaysEtihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the worlds leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihads codeshare partners, Etihads network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihads ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!To learn more, visit