Job Description

We're looking for a talented and dynamic Freelance Digital Marketing Executive to manage our social media channels, optimize our website content, and generate both online and offline leads.

Key Responsibilities

Social Media Management :

• Create, schedule, and manage content for all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Develop and implement social media strategies to grow followers and engagement.
• Monitor trends, respond to comments, and interact with the audience.
• Design banners and visual content for social media campaigns using tools like Canva, Photoshop, or similar graphic design software.

Lead Generation :

• Plan and execute digital marketing campaigns to generate quality leads online (via Google Ads, social media ads, etc.).
• Identify and implement offline marketing strategies to capture leads in physical spaces (events, partnerships, etc.).
• Track lead sources and provide insights to improve lead acquisition strategies.

Website Management :

• Coordinate with designers/developers to maintain and update the website.
• Optimize website content for SEO to increase organic traffic.
• Monitor website analytics and suggest improvements.

Email Marketing :

• Collaborate on creating and executing email marketing campaigns.
• Monitor email open rates, CTR, and suggest improvements for campaign performance.

Campaign Analytics & Reporting :

• Track the performance of campaigns and generate detailed reports on ROI and KPIs.
• Suggest data-driven strategies for improvement.

Collaboration & Coordination :

• Work closely with internal teams (designers, content creators) and external stakeholders.
• Develop marketing strategies aligned with company goals.

Key Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of social media platforms, trends, and tools (e.g., Buffer, Hootsuite, Canva).
• Proficiency in creating engaging visual content and banners for campaigns using tools like Canva, Adobe Photoshop, or Illustrator.
• Expertise in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.).
• Knowledge of SEO, content marketing, and lead generation strategies.
• Experience with website content management systems (e.g., WordPress).
• Familiarity with analytics tools like Google Analytics and email marketing tools (e.g., MailerLite, Mailchimp).

Desired Skills

• Excellent written and verbal communication skills.
• Strong organizational and multitasking abilities.
• Analytical mindset with a focus on measurable outcomes.
• Ability to work independently and meet deadlines.
• Creative problem-solving skills to identify and act on opportunities.

What We Offer

• Competitive compensation on a freelance basis.
• Flexible working hours to accommodate your schedule.
• Opportunity to work with a growing brand in the digital marketing space.
• Creative freedom to bring your ideas to life

How to Apply

To apply, please send your resume , portfolio , and a brief cover letter explaining:

• Your experience with social media management, lead generation
• Examples of campaigns you've worked on and their results..

We look forward to seeing how your skills and creativity can help us grow!

Job Types: Part-time, Contract
Contract length: 8 months

Application Deadline: 18/12/2024