Company DescriptionOur Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands\' vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.The Middle East Marketing Manager will build brand awareness and consideration for Abercrombie & Fitch Co. brands (Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks) across the Middle East region. This role will team up with internal EMEA Marketing and Product teams along with our external regional partner to develop and bring locally relevant regional campaigns including influencers, social media, and in-store marketing to life.This job is located in Dubai, UAE.What Will You Be Doing?
Partner with internal and external stakeholders to build a localised Marketing strategy for the Middle East region and activate tactics across markets
Develop seasonal marketing messaging that will resonate with target customers in each market within the region while maintaining global brand consistency
Partner with the EMEA Product & Planning teams to maximise key regional product priorities and key promotions with Marketing support
Ensure activation excellence and brand-right execution across relevant channels (including influencers, PR, media, stores, and events)
Support Middle East ecommerce with brand content
Partner with Global Marketing teams to secure Middle East usage rights for any relevant seasonal brand assets
Manage Middle East Marketing budget, including monthly forecasting and invoice processing
Provide regular visibility to internal parties on all Middle East Marketing progress and results
Travel regularly to relevant markets (including UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Oman)
What Do You Need To Bring?
Bachelor's Degree in Marketing or equivalent, Advertising or related field required
At least 5-7 years of Franchise channels experience, with evidence of having delivered 360\xc2\xb0 brand campaigns via Franchise partners
An in-depth understanding of the Franchise channels with experience working on Franchise on a global brand (across multiple markets)
Strong commercial acumen & Excel skills
Experience having worked in a fast paced, multi-channel, retail environment
Experience working collaboratively with Franchise partners to build relationships and successful brand campaigns
Strong verbal and written communication skills for stakeholder management across levels within an organisation
Customer-focused approach
Experience in the Middle East advantageous but not required
Our CompanyAbercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.Our ValuesOur corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.What You\'ll GetAs an Abercrombie & Fitch Co. (A&F Co.) associate, you\'ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
Incentive Bonus Program
Paid Time Off and Work From Anywhere Flexibility
Paid Volunteer Day per Year, allowing you to give back to your community
Merchandise Discount
Medical, Dental and Vision Insurance Available
Life and Disability Insurance
Associate Assistance Program
Paid Parental and Adoption Leave
Access to Carrot to support your unique parenthood journey
Access to Headspace dedicated to creating healthier, happier lives from the inside out
Opportunities for Career Advancement, we believe in promoting from within
A Global Team of People Who\'ll Celebrate you for Being YOU
Additional InformationABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER