• Proactively managing the day-to-day tactics and execution of marketing activities across all channels and platforms under the guidance of the Field Marketing Manager.
• Tracking and driving marketing leads through the sales process and report status/results regularly.
• Monitoring and analyzing marketing program effectiveness and performance regularly.
• Coordinate marketing activities with Sales leadership, Product Management, Segment/Solution Marketing, Digital Marketing, Demand Generation, and Communications.
• Managing events, trade shows and webinars.
• Managing speaker presentation materials.
• Embedding yourself into the Hub leadership team as a trusted advisor on marketing, demand generation, customer experience and lead flow/qualification/conversion.
• Working with your colleagues in the Demand Generation and Segment/Solution Marketing teams to develop a rich, detailed, integrated Marketing & Communications plan (quarter by quarter and for the fiscal year) for your Hub.
• Providing regional intelligence to the larger Marketing team in order to shape effectiveness of all global marketing activities and investments.
• Conducting searches in 3rd party databases to expand our contact database and working with trade media to expand customer database.
• Collecting, maintaining, and communicating regional intelligence.
• Writing compelling content for marketing campaigns and developing digital marketing for campaigns, sponsorships, co-branded email and other creative means to reach online audiences.
• Organizing and managing merchandise.
• Managing administration of invoices and internal sponsorship register.
• Living ABB's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

• A Bachelor's degree in Business/Marketing/Communications.
• More than 6 years of professional work experience in a marketing environment.
• Experience in B2B marketing.
• Marketing campaign development.
• Event management.
• Experience in utilities/energy/electrical manufacturing/transport industries.
• Salesforce or CRM equivalent advanced experience.
• Marketing automation experience (Eloqua).
• Inbound and outbound marketing tactics
• Lead generation and content marketing
• Experienced in social media and digital marketing.
• Effective interpersonal skills in active listening and rapport-building at multiple levels of decision makers, including senior management.
• Ability to travel.
• Proficiency in both spoken & written English language is required.

Edarabia