At a Glance

• Build the corporate strategy to support the local pipeline generation needs for across METNA region across commercial and enterprise accounts, both direct and with partners
• Fully understand the local sales go-to-market motion, interpret local market dynamics, and develop a robust plan aligned to sales and marketing goals
• Adopt a marketing 360 approach, improving an array of marketing channels and tactics for innovative, road mapping; Vectra-owned events, third party sponsorships, direct mail, ABM, digital, PR, social, customer, content etc.
• Track pipeline development, efficiency, and effectiveness
• Provide leadership and input on field requirements for integration into corporate-run marketing programs and campaigns
• Ensure feedback from sales leadership to drive alignment of regional marketing investment, balancing marketing and sales requirements
• Align with our PR agency to drive awareness of the brand, messaging, positioning, and marketing programs

What Will Impress Us

• Demonstrated and validated experience in B2B SaaS in similar capacity or function
• Outstanding communication and interpersonal skills with the ability to build cross functional relationships with key partners and closely align with the sales and ADR teams
• Excellent customer-facing skills
• Proficient in Salesforce, Hubspot and Microsoft packages. Bizible a bonus!
• Ability to balance and prioritise across simultaneous projects
• Organised and programmatic problem solver; ability to develop campaign recommendations and plans
• Ability to analyse data and present results in a digestible manner
• Budget management experience and the associated processes
• An excellent mix of innovative and analytical thinking
• Have the capacity to be proactive, handle some degree of ambiguity, and the challenge of evolving goals
• Be open to integrating into a team and establishing relationships within a remote working environment