Job Description

Job description- Social Media / Marketing Executive

REPORTS TO: General Manager

Must have a proven track record of driving footfall to stores.

Assisting Brand Heads in deploying brand strategies to generate traffic in store, increase average baskets and customer frequency.

Posting regularly in Social Media ( Instagram/Facebook & so on )

Responsible for setting up the store marketing plans and building customer knowledge in order to improve store profitability

Plans overall budget and individual budgets for every activity

Analyses sales of assigned brand/s across market/s and suggest activities to boost KPIs.

Responsible for training staff to ensure the success of all marketing initiatives.

Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling

Analyzes results (Store events, direct marketing, promotions, PR...)

Defines actions based on Mystery shopper reports, customer & blogger feedback

Compares budget versus actual spends on a monthly basis.

Undertakes benchmarking of marketing activities against competition

Develop relationships with key support stakeholders like Editors, Bloggers, Mall Marketing.

Monitors Store KPI's & reports to Brand Heads

KEY COMPETENCIES

Actionable Consumer and Shopper Insights

Performance Monitoring

Brand Communication

Digital Marketing

IDEAL PROFILE

Education

Degree or certification in marketing (ideally an MBA)

Job Types: Full-time, Permanent