Job Description

Key Responsibilities:

• Social Media Strategy:
• Develop and implement a social media strategy that aligns with overall marketing and business goals.
• Analyze trends and audience behavior to create tailored campaigns for each platform (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Set clear objectives for social media campaigns (e.g., increase engagement, drive traffic, grow followers).
• Content Creation:
• Create and curate engaging, original content (posts, graphics, videos, stories, etc.).
• Collaborate with graphic designers, copywriters, and other content creators to produce high-quality material.
• Ensure content aligns with brand voice, style, and tone.
• Community Engagement:
• Engage with followers, answer questions, and respond to comments and direct messages.
• Build relationships with influencers, customers, and industry professionals.
• Monitor social media conversations and trends relevant to the brand.
• Campaign Management:
• Design and launch paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
• Optimize campaigns for performance (CTR, conversions, etc.) and monitor ROI.
• A/B test social media ad creatives, targeting, and copy.
• Analytics and Reporting:
• Track and report on key performance metrics (engagement rates, follower growth, website traffic, conversions).
• Use analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite) to assess campaign performance and adjust strategies accordingly.
• Provide insights and recommendations for future campaigns.
• Collaboration:
• Work with other marketing team members to ensure social media campaigns are integrated with email marketing, content marketing, SEO, etc.
• Coordinate with customer service or public relations teams for handling sensitive issues and managing brand reputation.

Key Skills and Qualifications:

• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong communication and copywriting skills.
• Creative mindset with an eye for design and visual storytelling.
• Analytical skills to interpret data and optimize campaigns.
• Knowledge of social media trends, algorithms, and best practices.
• Experience with paid social advertising (e.g., Facebook Ads, Instagram Ads).
• Ability to manage multiple projects and work in a fast-paced environment.

Digital Marketing :

Overview: Digital Marketing encompasses a broader scope than social media marketing, integrating online marketing strategies across a variety of channels to promote a brand, product, or service. The goal is to increase brand awareness, lead generation, and sales through digital channels such as search engines, email, websites, online ads, and social media.

Key Responsibilities:

• Digital Strategy:
• Develop comprehensive digital marketing strategies based on business objectives and target audience insights.
• Plan and manage multi-channel campaigns (SEO, SEM, email, content marketing, PPC, affiliate marketing, etc.).
• Stay up-to-date with digital marketing trends, platforms, and technologies to leverage new opportunities.
• Search Engine Optimization (SEO):
• Conduct keyword research and optimize website content to improve organic search rankings.
• Implement on-page and off-page SEO strategies (e.g., link-building, technical SEO, local SEO).
• Monitor and analyze website traffic and search engine rankings using tools like Google Analytics, Ahrefs, and SEMrush.
• Search Engine Marketing (SEM) / Pay-Per-Click (PPC):
• Plan and manage paid search campaigns on platforms like Google Ads, Bing, and other search engines.
• Optimize ad copy, bidding strategies, targeting, and landing pages to maximize ROI.
• Track and analyze paid search performance and adjust strategies as needed.
• Email Marketing:
• Design and execute email marketing campaigns to nurture leads and retain customers.
• Segment email lists and personalize content for different customer groups.
• Analyze email campaign performance and optimize for open rates, click-through rates, and conversions.
• Content Marketing:
• Develop content strategies for blogs, videos, infographics, eBooks, and more.
• Collaborate with content creators to produce high-quality, valuable content that drives traffic and engagement.
• Utilize content to build brand authority, generate leads, and guide customers through the sales funnel.
• Analytics and Performance Tracking:
• Monitor the performance of digital campaigns using tools like Google Analytics, Google Ads, and other third-party platforms.
• Prepare regular reports and present data-driven insights to stakeholders.
• Track and report on metrics such as conversion rates, customer acquisition costs, and return on investment (ROI).
• Conversion Rate Optimization (CRO):
• Use data and A/B testing to improve website design, landing pages, and user experience (UX) for better conversion rates.
• Collaborate with design and development teams to implement changes that enhance site performance.
• Collaboration and Coordination:
• Work closely with the social media team, designers, content creators, and developers to execute campaigns.
• Coordinate with sales teams to align digital marketing efforts with sales strategies.

Key Skills and Qualifications:

• Experience with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush).
• Strong understanding of SEO, PPC, email marketing, and content strategy.
• Proficiency in CMS platforms (e.g., WordPress, HubSpot, Shopify).
• Analytical mindset with the ability to interpret data and make decisions based on insights.
• Strong project management skills and the ability to manage multiple digital marketing channels.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Strong communication and writing skills, with a focus on digital content creation.
• Ability to adapt quickly to new technologies and digital platforms.

Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED3,500.00 per month