Job Description

Company Description

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.



• Work to test, analyze, optimize and scale SEO campaigns leveraging own experience, successes and industry trends.
• Ability to manage multiple campaigns and spearhead communications with the development team for technical implementations.
• Drive SEO strategy focusing on increasing keyword ranking, prioritization & new traffic opportunities.
• Ability to create audits relevant to the onsite and offsite SEO levers.
• SEO campaign execution, ranging from day-to-day tasks (keyword reporting and performance, competitive analysis, site audits, content audits, etc.) to defining and implementing strategic components (SEO reviews, user analysis, keyword targeting models).
• Keep up to date on current SEO updates through continuing education, seminars, subscriptions and self-study.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
• Implement and report link-building activities.
• Work to test, analyze, optimize and scale SEO campaigns leveraging own experience, successes and industry trends.
• Ability to manage multiple campaigns and spearhead communications with the development team for technical implementations.
• Drive SEO strategy focusing on increasing keyword ranking, prioritization & new traffic opportunities.
• Ability to create audits relevant to the onsite and offsite SEO levers.
• SEO campaign execution, ranging from day-to-day tasks (keyword reporting and performance, competitive analysis, site audits, content audits, etc.) to defining and implementing strategic components (SEO reviews, user analysis, keyword targeting models).
• Keep up to date on current SEO updates through continuing education, seminars, subscriptions and self-study.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
• Implement and report link-building activities.



Qualifications

• 1-3 years experience in Search Engine Optimization (SEO)
• Fluent level in verbal and written English (bi-lingual English/Arabic is preferred)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process



Additional Information

Main Tasks


Technical & Product

• Understand SEO elements and know how to implement them.
• Ability to work on SEO tools such as Ahref, SEMrush, AWR, Screaming Frog, Brigtedge, DeepCrawl, GA, GSC and others as needed
• Analyze and communicate technical SEO findings such as robots.txt checks, XML sitemap analysis, redirect mapping, canonical tags, broken links, 404 errors, unindexable pages etc.
• Ability to analyze and communicate content SEO findings such as META values, Images, internal linking, etc.
• Execute content deliverables such as keyword research, competitor analysis, content gap analysis, optimization of landing pages, and metadata writing.
• Execute local SEO deliverables, including GBP (Google Business Profile) claiming, verifying and optimizing.
• Execute outreach tasks such as link audit, link reclaiming, unlinked mentions, and disavowing toxic links.
• Understand SEO elements and know how to implement them.
• Ability to work on SEO tools such as Ahref, SEMrush, AWR, Screaming Frog, Brigtedge, DeepCrawl, GA, GSC and others as needed
• Analyze and communicate technical SEO findings such as robots.txt checks, XML sitemap analysis, redirect mapping, canonical tags, broken links, 404 errors, unindexable pages etc.
• Ability to analyze and communicate content SEO findings such as META values, Images, internal linking, etc.
• Execute content deliverables such as keyword research, competitor analysis, content gap analysis, optimization of landing pages, and metadata writing.
• Execute local SEO deliverables, including GBP (Google Business Profile) claiming, verifying and optimizing.
• Execute outreach tasks such as link audit, link reclaiming, unlinked mentions, and disavowing toxic links.


Business Acumen & Operational Efficiency

• Ability to work on project management tools such as Jira, Trello, etc.
• Excellent time management skills and timesheet tracking



• Ability to work on project management tools such as Jira, Trello, etc.
• Excellent time management skills and timesheet tracking



Innovative & Analytical Mindset

• Be part of the wider team and support on the business reviews, reports, and project management documents.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.



• Be part of the wider team and support on the business reviews, reports, and project management documents.
• Understands the complex web ecosystems and best practices and applies this knowledge to their work.



People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.
• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.


Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.
• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.