Events Marketing Manager World Leading Agency Dubai 20-24,000 AED/MonthOur client is a world-leading event agency producing some of the largest events around the world. Theyre looking to expand their marketing team in the UAE with an Events Marketing Manager for their top Mobility and Logistics event in Dubai.Responsibilities:
Marketing campaign planning, management, analysis and evaluation.
Launching a brand-new event to the market. Working on branding and targeting to ensure the flagship event is a success.
Schedule preparation covering exhibitor, visitor and conference marketing campaign timelines and budgeting.
Audience segmentation and profiling, message development and delivery. Content development to ensure value propositions are being delivered.
Stakeholder management.
Vendor management.
Media selection and management - understanding current media channels and identification of new media channels to ensure target audience is being reached.
Social media - review and approve social media content being developed by the social media team.
Acquisition and retention campaigns.
Requirements:
Must come from an events agency background with exhibition marketing experience.
Must be very well adept at working in a fast-paced, challenging environment.
Ideally someone who has launched an event handling everything from conceptualisation, branding and audience targeting for a flagship event.
Minimum 5 years experience in a similar marketing position
Mobility and Logistics exhibition marketing is an advantage.
Proven track record of utilization research and analysis to develop insights-driven marketing and communications programmes.