Job Description

Job Responsibilities of a Social Media Specialist:

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Set up and optimize company pages within each platform to increase the visibility of company's social content

Moderate all user-generated content in line with the moderation policy for each community

Create editorial calendars and syndication schedules

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

• Developing social media content plans that are consistent with the company's brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.
• Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others
• Create and share engaging daily content, including text, images, and videos that promote the company's brand
• Ensure current social media strategy aligns with company goals and values
• Measure the success of social media campaigns using KPIs
• Stay on top of current social media trends and evaluate how the company can best participate
• Monitor client engagement and interact with clients on social media posts
• Moderate user-generated content for appropriateness
• Collaborate with other departments to ensure content is informative and appealing
• Create editorial calendars and syndication schedules
• Must have experience in UAE and Car Care Company

Requirements and Skills:

Proven working experience in social media marketing or as a Digital Media Specialist

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Adequate knowledge of web design, web development,

Knowledge of online marketing and good understanding of major marketing channels

Positive attitude, detail and customer oriented with good multitasking and organisational ability

Job Type: Full-time