Job Description

Job Overview: Cobone , a prominent eCommerce platform in the GCC region, is looking for a talented Email Marketing Specialist who is proficient in both English and Arabic to join our growing marketing team. This role will involve developing and executing engaging, data-driven email marketing campaigns, managing audience segmentation, and driving customer engagement through innovative and personalized messaging. The ideal candidate will bring at least 4 years of experience in email marketing, have a strong understanding of campaign performance analytics, and possess the ability to create compelling, customer-centric content in both languages.

Key Responsibilities:

• Campaign Development & Execution: Design, implement, and manage email marketing campaigns in both English and Arabic that drive customer engagement and sales. Create compelling, on-brand email content for promotional offers, product launches, seasonal promotions, and sales booster campaigns.
• Audience Segmentation & Personalization: Segment email lists effectively to target specific customer groups based on behaviors, demographics, and preferences. Leverage data to craft personalized messages that resonate with each segment and improve campaign performance.
• Copywriting & Content Optimization: Write, edit, and optimize engaging email copy for a wide range of campaigns, ensuring clarity, consistency, and a strong call-to-action. Adapt messaging to resonate with both English and Arabic-speaking audiences while maintaining the brand's voice.
• Push Notifications & Scheduling: Manage push notifications and email scheduling to ensure timely delivery of messages to customers across multiple platforms, with attention to time zone and audience behavior.
• Data Analysis & Reporting: Monitor campaign performance by tracking key metrics such as open rates, click-through rates, conversion rates, and revenue generated. Use insights to continuously optimize campaigns, improve targeting, and increase ROI.
• A/B Testing & Campaign Optimization: Conduct A/B tests to optimize subject lines, content, timing, and design for maximum engagement and conversions. Analyze test results and iterate on future campaigns based on findings.
• Website & App Integration: Regularly update website banners, pop-ups, and highlights to align with ongoing email campaigns. Ensure seamless integration between email campaigns and the website/app user experience.
• Collaboration & Cross-functional Support: Work closely with the design, product, and customer support teams to ensure email campaigns align with product launches, promotions, and customer support initiatives.

Required Skills & Qualifications:

• 4+ years of experience in email marketing, preferably in an eCommerce or digital marketing environment.
• Proficiency in both English and Arabic (written and spoken) for crafting compelling content in both languages.
• Audience segmentation expertise - skilled at using data to divide customer bases and create personalized messaging.
• Strong knowledge of email marketing platforms (such as Emailer V2, Mailchimp, or similar) and experience with push notifications and campaign scheduling tools.
• Data analysis & reporting skills - experience in tracking, analyzing, and interpreting email campaign performance metrics (open rates, click-through rates, conversions, etc.).
• Ability to design engaging campaigns that drive action, using data insights to optimize email content, subject lines, and timing.
• Solid understanding of A/B testing and performance optimization for email campaigns.
• Strong copywriting skills with the ability to write clear, compelling messages tailored to the audience.
• Excellent communication skills and the ability to work cross-functionally with design, product, and support teams.
• Strong attention to detail and a passion for delivering results through data-driven strategies.

Preferred Skills:

• Familiarity with the GCC market and the ability to craft culturally relevant email campaigns for a diverse customer base.

Why Cobone?

Join a forward-thinking eCommerce company where you will have the opportunity to make a significant impact on a growing platform in the GCC region. At Cobone, we value innovation, creativity, and data-driven decision-making. If you're passionate about email marketing and want to be part of a dynamic team, apply today!

Job Types: Full-time, Permanent

Pay: AED6,500.00 - AED7,500.00 per month

Application Question(s):

• How many years of experience do you have in email marketing, preferably in an eCommerce or digital marketing environment?
• Are you available to join immediately?
• What is your visa status?
• Do you have solid understanding of A/B testing?
• Are you bilingual? English and Arabic MUST?

Application Deadline: 31/12/2024