ELDS Communication Specialist, GulfAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.This position reports toEL Middle East & ELDS MEA CommunicationYour role and responsibilitiesIn this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications. The work model for the role is: {onsite) This role is contributing to the {electrification} in {UAE}. You will be mainly accountable for: xe2x80xa2 Developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy. xe2x80xa2 executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. xe2x80xa2 Planning and managing the content for different states of the buying funnel xe2x80x93 awareness, consideration, intent to purchase. xe2x80xa2 Leading the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. xe2x80xa2 Ensuring positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various trade media and channels. Maintain effective measurement and monitoring workflow for their area of scope. xe2x80xa2 Developing a robust communications network, seeks to promote and gain knowledge of current practices and innovation.Qualifications for the role
Bachelorxe2x80x99s degree in marketing, Advertising, PR, Communications, Journalism, or a related field
Minimum of 8+ yearsxe2x80x99 experience in communications and/or marketing positions
Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
Highly collaborative leader who can lead in a matrixed organization. Experience managing outside vendors, excellent at building relationships.
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Pardot or similar
Excellent analytical and time-management skills
Strong project management skills with an ability to work on multiple projects concurrently.
Experience working with B2B companies, engineering, technology, sustainability or energy
Benefits
Retirement plan
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