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This position reports to
EL Middle East & ELDS MEA Communication
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Your role and responsibilities
In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications. The work model for the role is: {onsite) This role is contributing to the {electrification} in {UAE}. You will be mainly accountable for: o Developing and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy. o executing local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy. o Planning and managing the content for different states of the buying funnel - awareness, consideration, intent to purchase. o Leading the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. o Ensuring positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various trade media and channels. Maintain effective measurement and monitoring workflow for their area of scope. o Developing a robust communications network, seeks to promote and gain knowledge of current practices and innovation.
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Qualifications for the role
Bachelor's degree in marketing, Advertising, PR, Communications, Journalism, or a related field
Minimum of 8+ years' experience in communications and/or marketing positions
Strong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process
Highly collaborative leader who can lead in a matrixed organization. Experience managing outside vendors, excellent at building relationships.
Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Pardot or similar
Excellent analytical and time-management skills
Strong project management skills with an ability to work on multiple projects concurrently.
Experience working with B2B companies, engineering, technology, sustainability or energy
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Benefits
Retirement plan
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More about us
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
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Job Detail
Job Id
JD1824220
Industry
Not mentioned
Total Positions
1
Job Type:
Contract
Salary:
Not mentioned
Employment Status
Permanent
Job Location
Dubai, DU, AE, United Arab Emirates
Education
Not mentioned
Apply For This Job
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.