Job Description

Main Responsibilities


Regional scope: EAST (Middle East + Turkiye and Central Asia).


Communication Executive EAST coordinates and supports on:

• Acting as communication agent for all E-ECR brands in the region EAST, develops and drives communication media as well as customer retention concepts and ensures the brand presence at all relevant channels.
• Responsible for developing and implementing digital marketing strategies to increase brand awareness and drive customer engagement.
• Also be responsible for creating and managing all digital communication channels to ensure effective communication with our target audience.

Tasks

• Develops, introduces, and coordinates communication and advertisement packages to retain existing and to attract new business partners.
• Represents region EAST with HQ communication community.
• Interface towards automotive industry-focused media partners as well as to regional agencies, ensuring media coverage of all E-ECR brands in the region.
• Plans and ensures the presence of BASF's automotive refinish brands at all relevant trade fairs and industry conferences in the region.
• Coordinate and monitor advertising budget.
• Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive lead generation.
• Collaborate with the HQ creative team to develop engaging content
• Manage and optimize all social media platforms, including local content creation, community management, and paid social advertising.
• Monitor industry trends and competitor activities to identify new opportunities and stay ahead of the competition.
• Stay up to date with industry news and developments in social media platforms, AI tools, and technologies.
• Assist with other communication-related tasks as needed.
• Producing marketing and promotional materials
• Customer location branding
• Keep our external Show pad platform updated (supporting partners communication activities)
• Ensure partners are following brand-specific communication concepts and guidelines.
• Performs all tasks independently and trustworthy, ensuring required tasks to be done in time. Suggests and/or takes fast action for improvements.

M ini m um E d u cation and Q u alifica t ion R e q ui r ed for t he P osition

• Bachelor's degree in marketing, communication, or a related field
• Proven experience in digital marketing and communication
• Proficient in using digital marketing tools and platforms
• Up to date with the latest trends and best practices in digital marketing and communication
• Strong analytical skills and the ability to interpret data and make data-driven decisions
• Ability to work independently and manage multiple projects simultaneously
• Proficient in using social media platforms
• Knowledge of content strategy and management
• Creative thinking and ability to generate engaging content ideas
• Eagerness to learn and contribute to a dynamic team

IT Skills

• Confident user of Microsoft Office applications, especially Excel and PowerPoint
• Proficient in Adobe and/or other AI tools to create visuals and engaging written content

Language Skills

• Excellent writing and communication skills in English
• Turkish is mandatory.