Job Description

ISCENT is looking for an experienced

E-Commerce & Digital Advertising Manager

to take ownership of our

Shopify store operations and multi-platform ad campaigns

. This role requires a

Shopify expert

with a deep understanding of e-commerce best practices, digital marketing strategies, and performance-driven advertising across

Google, Meta (Facebook & Instagram), TikTok, and other relevant platforms

. The ideal candidate will be responsible for optimizing the

online shopping experience, increasing conversions, and scaling paid media campaigns

to drive revenue growth.

Key Responsibilities Shopify Store Management:

Manage and optimize our

Shopify store

for best user experience, conversions, and performance. Implement and improve

product pages, collections, checkout processes, and subscription models

. Ensure seamless integration of

apps, payment gateways, and fulfillment partners

. Monitor and improve

site speed, SEO, and mobile responsiveness

.

Digital Advertising & Performance Marketing:

Plan, execute, and manage

paid ad campaigns

across

Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other platforms

. Optimize ad

budgets, targeting, creatives, and bidding strategies

to maximize ROAS (Return on Ad Spend). Run

A/B testing

on ads, landing pages, and creatives to improve conversions. Track and analyze

performance data, customer behavior, and key KPIs

to refine marketing strategies.

Growth & Retention Strategies:

Implement

email & SMS marketing strategies

via Klaviyo to increase retention. Develop and execute

abandoned cart recovery campaigns

. Work with designers and content creators to develop

high-converting ad creatives and landing pages

. Leverage AI-powered tools for

dynamic ad optimization and audience segmentation

.

Qualifications & Requirements:

Shopify Expert

: Proven experience in managing and optimizing Shopify stores.

Paid Media Specialist

: Hands-on experience in

Google Ads, Facebook/Instagram Ads, TikTok Ads, and retargeting strategies

.

Data-Driven

: Strong analytical skills with experience in

Google Analytics, Meta Business Suite, and Hotjar

.

Conversion Rate Optimization (CRO)

: Knowledge of A/B testing, funnel optimization, and behavioral insights.

Technical Proficiency

: Experience with Shopify apps, subscription models, and custom liquid coding is a plus.

Growth Mindset

: Ability to scale e-commerce brands through creative digital strategies.
Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month

Experience:

SEO/SEM: 5 years (Required) Setting up and optimizing Meta and Google campaigns: 5 years (Required)
Expected Start Date: 03/03/2025