Job Description

Key Accountabilities:

• Develop and implement sponsorship strategy to suit brand and product needs/requirements
• Develop and implement live communication initiatives
• Develop and implement real time engagement platforms such as du Live, du Fitness, du Tuesday etc.
• Develop and implement commercial and corporate events such as sales roadshows, consumer events etc.
• Perform post-event evaluation and reporting
• Monitor effectiveness of initiatives including quality, reach and acceptance of messages communicated
• Own Social media strategy, platforms and performance
• Influencers management
• Launch propositions on Social media in alignment with Mark. Comms. And Segments
• Manage Social media agencies
• Manage events/activations on social media
• Manage live coverage of du events on Social media
• Social Media sentiment tracking (brand perception in the market via social media)

Qualifications, experience and skills:

Qualifications:

• Minimum Bachelors in in Mass Communications or related field

Experience:

• Minimum 7 to 12 years of experience of similar role in Digital marketing/ Digital Communication/ ideally within the Telecommunication industry
• 3+ years of which are managerial experience
• Sound understanding of communication processes, the UAE market and best practices
• Proven and demonstrably successful track record of delivering projects on time and on or under budget
• Good understanding of technical aspects of web development, analytics, UI/ UX, digital media and social media

Skills:

• Strong negotiation and influencing skills.
• Confidence and ability to inspire management at all levels throughout the company
• Excellent communication and presentation skills both verbal and written in both Arabic and English
• Strong organisational ability and project management skills - certification in project management is preferred
• Ability to multi-task
• Strong ability to communicate at all levels of an organisation as well as with external and internal partners and stakeholders
• Ability to analyse and prepare post analysis reports linked to KPI's
• Thorough knowledge of UAE culture and protocols
• Good Leadership skills and ability to lead a team of resources to achieve the common goal (internal and external resources)
• Achievement oriented
• Able to meet short deadlines, both internal and external and work based on very pressured work environment
• Proactive, Creative problem-solver, focused on solutions
• Ability to interact with all levels of management within the company as well as customers and prospects
• Strong attention to detail
• Strong leadership with a collaborative style of managing & leading; with a focus on team-building & team-work
• Delivering Results with a win-win approach
• Demonstrable flexibility in approach and attitude; with an ability to adapt to change & effectively manage & communicate change to people while driving business target-achievement
• Innate quality of wanting to making a personal difference and add value to the organisation
• Strong Orientation for communicating for impact in a timely manner, demonstrating foresight, forethought, planning for operational efficiency & effectively managing & identifying potential risks to business
• Strong demonstrable organisational commitment
• Excellent analytical, sales, commercial, strategic, financial, planning & risk management skills and attitude
• Strong presentation skills with effective time-management
• Strong technical know-how (to be able to drive a systematic and monitored metric-oriented way of working and team performance capturing as well as MS office packages - Word, Excel & PowerPoint in particular
• People-person with an inbuilt attitude and orientation towards driving engagement, performance management, personal development and driving a positive work environment within which people can operate to their full potential
• Excellent and proven ability to deliver under tight deadlines and ability to think on their feet
• Good knowledge of digital media and development field