• To coordinate an effective and efficient Payroll management / Resource allocation through establishing a flexible work force throughout the division, based on the principles of Multi Skilling and multi Tasking.
• To establish annual budget, marketing plan and actions plans, with measurable objectives so as to achieve revenue and profit goals outlined in the annual business plan.
• To maintain complete and supported records of all sales agreements, contract and quotes for the hotel as per Sofitel Luxury hotels Policies and Procedures.
• To have a good understanding of contribution margins of each product results and work with respective heads of departments to maximize Operating results.
• To set individual sales goals by segments and by Director of Sales, Inspired Meeting Manager and Sales Managers, track and review productivity on a monthly, quarterly basis.
• To direct, and coordinate sales and inspired meeting team's activities in order to secure new and repeat business in order to achieve and exceed budget.
• To track, measure and analyze the productivity of the sales and inspired meeting team so as to achieve and exceed goals.
• To maintain a perpetual analysis of key accounts in the Ras Al Khaimah city market and group movements in the region.
• To have a thorough knowledge of the comp set activities in terms of sales and actions plans.
• To publish an accurate 90 day forecast of hotel room revenues in order to help operations department with Heartists.
• To obtain and maintain an awareness of community, business, political and social factors which may affect hotel's financial objectives.
• To ensure that rooms and banquet space inventories are reviewed bi-monthly and strategies are formulated to fill low occupancy periods.
• To ensure that utilization of various technology and software is maximized and that clean data are maintained at all times.
• To attend major trade shows and corporate functions to network and promote the hotel.
• To entertain and ensure sales and inspired meeting teams entertain potential and actual clients.

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