Company DescriptionJoin us at Accor, where life pulses with passion!xe2x80x8bAs a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.xe2x80x8bBy joining us, you will become a Heartistxc2xae, because hospitality is, first and foremost, a work of heart.xe2x80x8bYou will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!xe2x80x8bYou will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.xe2x80x8bEverything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.Hospitality is a work of heart,xe2x80x8b Join us and become a Heartistxc2xae.Key Job ResponsibilitiesMARKETING PLANNING
Development of the Hotel Sales & Marketing Sales Plan
Preparation of the Hotel's Budget and Goals program
Identify sources of business in all market segments and provide the sales elements of developing relationships with them
Develop new business from other markets for the hotel
Develop new corporate and leisure business
Identify other sources of potential business for the Hotel and establish solicitation programs to maximize sales
Direct and administer the sales and marketing goals of the Hotel
Analyse market changes and implement programs and corrective action with the Sales Department to meet these changes, i.e.. Changes in the market place
To ensure discussions on tactics and strategies with the General Manager are carried out
To foster and maintain team spirit and morale of the Sales team in achieving their goals and objectives
Ensure company and Hotel's objectives are met through effective and appropriate packaging, product, pricing, and positioning of the Hotel
Maintain supportive internal selling and cohesion between the Sales and Marketing Department and all Departments of the Hotel
Establish programs and direct efforts to achieve group and FIT room night goals and to develop on-going relationships with customers
Establish marketing programs to achieve revenue objectives
Optimise quality of product and service and guest satisfaction
Ensure achievement of optimum revenue and profitability by controlled expenditure and consistently high guest relations performance
SALES ADMINISTRATION:
Setting overall strategy for sales approach with regard to the management of all Inbound Operators and Wholesalers, locally and internationally for the hotel
Setting overall strategy for sales approach with regards to travel agents, leisure, corporate markets and Mice market
Allocating tasks for each sales person and setting geographic call pattern and product responsibilities
Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals
Establish account qualification criteria and use market research and telemarketing resources to identify priority markets and accounts. Assign sales personnel to assure coverage of all major markets and segments
Develop annual sales department budget and execute the sales program and activities within it
Oversee the organization and execution of familiarization/site inspection trips by major clients
Outlining structure of weekly reports
Management reporting including Monthly Sales Reports and Forecasts
Develop active communication and close rapport with National Tourist offices, Wholesalers, Tour Operators, and other sources of sales information and support
Execute direct mail campaigns to reach specific markets and any other programs or promotions that will result in achieving the goals set out in the Hotel Marketing Plan
Maintain a high level of exposure for the Hotel in major markets through direct sales solicitation, telephone, fax, telex contact and written communications
To ensure on-going efforts are being made to identify and develop new accounts to meet portfolio growth objectives as identified in the annual performance appraisal
Utilise previous exposure, experience and contacts to cross-sell other properties in the Group
Identify training needs, develop formal training plans and implement appropriate training sessions
Conduct team meetings as appropriate to include review of procedures and events, which warrant special handling and detailed information
ADMINISTRATION:
Implementation of effective sales systems and procedures that will ensure the efficient execution of the requirements of all business secured for the Hotel
Establish travel schedules and monitor travel expenses and budgets to optimize sales productivity
To ensure that the mailing list is always updated
Ensure that all files on major Hotel accounts are maintained as well as the filing system.
INVENTORY MANAGEMENT:
Assess margin of contribution of group business to maximize contribution from available room inventory
Manage and maximize returns on room block commitments and identify opportunities for focused sales programs
Co-ordinate group room forecasts and prospects with the reservations department so as to help the Hotel achieve maximum capacity room utilization
Update and maintain current rates in the GDS.
COMMUNICATIONS:
Develop and maintain effective communication channels with all departments within the hotel
Maintain close, frequent, and open communication with the General Manager and other Department Heads as well as with the Sales Team
Maintain supportive, timely communications with Regional Sales Officers
To ensure awareness of bookings and sales programs among the other operating Departments of the Hotel
Maintain timely and responsive communications with accounts and prospects
Develop and maintain a marketing communications program in concert with the objectives of the Hotel's overall plan, to achieve the desired image, perception, and reputation in the mindset of the consumer
OTHERS:
Perform all duties and responsibilities in a timely and efficient manner in accordance with established Hotel policies to achieve the overall objectives of the position
Establish and maintain effective team member relations
Maintain the highest standards of professionalism, ethics and attitude towards all Hotel guests, clients, staff, and team members
Maintain professional business confidentiality at all times
Perform related duties and special projects assigned by the General Manager
Handle and take on any other sales related function or responsibility and/or project as and when required
SALES AND MARKETING:
Lead and develop sales personnel potential
Recruit, select, train and motivate the personnel in the Sales Department to realise their potential and to develop individuals for advancement
Qualifications
Minimum of 2 years' experience in the same function
Strong interpersonal skills and a proven track record in managing and motivating people
Excellent knowledge of Dubai, UAE & GCC sales market.