Dubai, UAE SALARY: 50,000 AED - 55,000 AED PER: Month TERM: PermanentOverview:
We are seeking an experienced and strategic Director of Performance and Marketing to lead our marketing efforts with a strong focus on digital performance, brand development, and lead generation. The ideal candidate will have extensive experience in digital performance marketing, with a proven track record in real estate marketing or working with real estate clients. The role demands a balance between brand-focused initiatives (40%) and lead generation activities, including paid social and SEO (60%).
Key Responsibilities: * Strategic Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with the company\'s business objectives, with a focus on both brand building and lead generation.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision-making.
• Brand Development:

• Oversee brand strategy, ensuring consistent messaging and positioning across all marketing channels.
• Manage and enhance the company\'s brand presence in the market, driving brand awareness and loyalty.
• Digital Performance Marketing:

• Lead the digital marketing efforts, including SEO, SEM, paid social, display advertising, and other digital channels to drive lead generation and conversion.
• Utilize data analytics to measure and optimize the performance of marketing campaigns, ensuring a high ROI on all digital marketing initiatives.
• Lead Generation:

• Design and implement effective lead generation strategies to attract and convert high-quality leads, leveraging the latest digital marketing techniques.
• Collaborate with sales teams to ensure alignment between marketing efforts and sales goals, ensuring a seamless customer journey from lead to conversion.
• Market Analysis & Insights:

• Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the real estate market.
• Utilize insights to inform and refine marketing strategies, ensuring relevance and effectiveness in a competitive market.
• Client Relations & Stakeholder Management:

• Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors.
• Serve as a strategic advisor to the leadership team on all matters related to marketing and brand strategy.

Qualifications:

• Experience: 15-20 years of experience in marketing, with a significant focus on digital performance marketing and brand management.
• Real Estate Experience: Proven experience in real estate marketing or managing real estate clients is essential.
• Digital Expertise: Deep understanding of digital marketing channels, including SEO, SEM, paid social, and lead generation strategies.
• Leadership: Strong leadership skills with a track record of managing and mentoring marketing teams.
• Strategic Thinking: Ability to develop and implement comprehensive marketing strategies that drive business growth.
• Longevity: Demonstrated stability and longevity in previous roles, with a commitment to long-term success.

Benefits:

• Competitive salary and performance-based bonuses
• Relocation assistance for the right candidate
• Comprehensive health and wellness benefits
• Opportunities for professional growth and development

Tiger is B Corp Certified. We are part of a global movement of businesses committed to improving social and environmental conditions around the world.

Tiger Recruitment