Company DescriptionCOMPANY DESCRIPTIONWe are far more than a worldwide leader. We are more than 240000 women and men who share something unique. Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences Yes, we lead the way. But we want to go further, with audacity, with imagination, with passionSOFITEL DUBAI the obeliskSofitel Dubai the Obelisk is Sofitel's largest property in the Middle East. The hotel features 594 luxury guestrooms inclusive of 68 suites and 96 serviced apartments in the heart of Dubai. A variety of trendy restaurants and bars including a contemporary Asian restaurant, a Gastro Pub, a French Brasserie and Pool Bar & Lounge bring residents and patrons together to celebrate the French Joie de Vivre. Guests have the option to unwind at the Sofitel Spa with L\'Occitane and outdoor pools with private cabanas or workout in a fully-fledged fitness center. Business travelers have access to 1,589 square meter of meeting space including one state-of-the-art ballroom ideal for the most sought after social gatherings.Sofitel Dubai the Obelisk will infuse the brand's essence with capitalizing on a perfect balance of modernism and ancient Egypt reflective of the renowned design elements of Wafi. If you are as excited as we are about connecting hearts and showing your guest passion, join us as the next Heartist and help us to make Sofitel Dubai the Obelisk a truly welcoming destination!The PositionThis role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awarenessKEY ROLES & RESPONSIBILITIES
Manage all activities within the marketing department, ensuring all brand standards are followed
Create & execute the annual strategic and seasonal marketing plan according to budget
Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are followed
Plan and oversee the hotel's advertising and promotional activities
Manage the hotel's creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
Develop strong relationships with the media as well as with tourism industry partners
Leverage existing media relationships and cultivate new contacts within business and industry media
Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
Plan and oversee the hotel's advertising and promotional activities
Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
Verify all advertising for the hotel in digital channels is in alignment with brand voice
Build and maintain positive relations with Accor Corporate and Regional offices
Oversee photo and video shoots for the hotel and seasonal campaigns
Other duties as assigned
QualificationsPERSONAL ATTRIBUTES
Excellent understanding of luxury market
Excellent understanding of all hotel departments
Professional presentation skills
Knowledge of basic accounting, math skills and analytical capabilities required.
Ability to assess/evaluate employee's performance fairly.
Must have strong interpersonal skills with attention to detail
Strong written and verbal communication skills
A leader with a positive attitude
Strategic thinking combined with the ability to move strategy to action
Problem solving skills
Managerial / Leadership skills
Self-motivated, creative and confident, with a highly energetic personality
Creative, independent, and manages stress gracefully
Ability to meet deadlines consistently
Pro-active and takes initiative
Must be organized and ability to work and follow systems and procedures
Must be adaptable to change of strategy, ideas, systems etc.
Must be guest service oriented
Proficiency in organizational planning with the ability to multi-task
EXPERIENCE & QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related major
Minimum 5 years\' experience in the marketing, digital or related professional area
Hospitality marketing or advertising agency experience preferred
An experienced marketing expert, a dynamic and self-driven, creative individual