Job Description

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.



Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 5 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.



As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.

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Role Overview

We are looking for a Director of Growth Engineering to own and lead the SEO Engineering, MarTech, Acquisition, and Social Engineering teams. This role will be instrumental in scaling our user acquisition efforts through AI-driven search optimization, social engagement, and performance marketing technologies. You will be responsible for engineering-led growth strategies, ensuring that our platform leverages cutting-edge SEO, paid and organic acquisition techniques, and marketing technology innovations to drive user engagement and conversions.



The ideal candidate has a strong technical background in growth engineering, SEO, and marketing automation, along with experience in leveraging AI and data-driven insights to enhance user acquisition and retention. You will work closely with product, data science, and marketing teams to build scalable systems that optimize how users find and interact with Property Finder.




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Key Responsibilities

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1. SEO & Search Optimization

Lead the

SEO Engineering team

, ensuring

AI-driven search optimization and automated ranking improvements

. Drive

technical SEO strategies

for

crawling, indexing, and ranking optimizations

, leveraging

structured data, dynamic rendering, and AI-powered search personalization

. Develop

programmatic SEO

initiatives to

scale landing pages and drive organic search traffic growth

. Implement

A/B testing frameworks for SEO improvements

, working closely with data science teams to track impact. Stay ahead of

search engine evolution

, ensuring Property Finder adapts to

AI-powered search landscapes (e.g., ChatGPT, Google SGE, and voice search)

.
####

2. MarTech / AdTech & Growth Automation

Own

marketing technology (MarTech) infrastructure

, ensuring a

seamless data flow between product, marketing, and analytics teams

. Build and scale

automated marketing platforms

, including

customer segmentation, attribution modeling, and dynamic content personalization

. Develop

real-time analytics and reporting systems

to optimize

user engagement, retention, and conversion rates

. Optimize

CRM and retargeting strategies

, integrating first-party data with

Google Ads, Meta, and other acquisition platforms

.
####

3. Acquisition & Paid Growth Engineering

Lead

engineering initiatives for performance marketing, attribution tracking, and audience segmentation

. Optimize

paid search, display, and social advertising performance

through

data-driven automation and AI-powered bidding strategies

. Build

real-time event-based data pipelines

for tracking

marketing effectiveness and campaign ROI

. Ensure

seamless user journey tracking across web, app, and social channels

to maximize

engagement and conversion rates

.
####

4. Social Engineering & AI-Powered Content Targeting

Lead the

Social Engineering team

, focusing on

leveraging AI to optimize engagement as a property search problem

. Develop

predictive models for dynamic content distribution across Meta, TikTok, YouTube, and emerging platforms

. Optimize

content recommendation engines

, ensuring

personalized, high-impact property listings and video content targeting

. Build

social listening tools and sentiment analysis systems

to understand user behavior and refine targeting strategies.
####

5. Leadership & Cross-Team Collaboration

Build and lead a

high-performing growth engineering team

, fostering a culture of

innovation, experimentation, and data-driven decision-making

. Partner closely with

Product, Data Science, Marketing, and Engineering

to align growth initiatives with business objectives. Work directly with

CMO, SEO leads, and performance marketing teams

to enhance Property Finder's

omnichannel growth strategy

. Drive

AI and machine learning adoption

for

growth automation, predictive analytics, and personalized user journeys

.



###

Key Qualifications

10+ years of experience in engineering leadership

, with a focus on

growth engineering, SEO, MarTech, and acquisition technologies

. Strong

technical SEO expertise

, including

crawling, indexing, structured data, Core Web Vitals, and AI-powered search

. Hands-on experience with

MarTech platforms, attribution modeling, CRM integration, and marketing automation

. Expertise in

performance marketing technologies, paid acquisition (Google Ads, Meta, TikTok), and growth analytics

. Proven ability to

scale AI-driven recommendation systems

for

personalized property search and content targeting

. Experience with

real-time data pipelines, event-driven architectures, and marketing automation workflows

. Deep understanding of

user behavior analytics, conversion rate optimization, and retention strategies

. Familiarity with

programmatic SEO, machine learning-based ranking models, and NLP for search optimization

. Strong leadership skills with experience in

hiring, mentoring, and scaling growth engineering teams

. Data-driven mindset with expertise in

SQL, BigQuery, Python, and analytics tools like GA4, Mixpanel, or Amplitude

.

Our promise to talent

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.



Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company's growth also means personal growth.



Overall it is a place

for you to

be your best self

.

Property Finder Guiding Principles

Think Future First

Data Beats Opinions, Speed Beats Perfection

Optimise for Impact

No Ostriches Allowed

Our People, Our Power

* The Biggest Risk is Taking no Risk at All