Job Description

: About ETS:


ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.


Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.


As a Director of Marketing, you will be responsible for creating and executing on marketing strategies that drives meaningful relationships with our B2C prospects and customers.


The incumbent will be both creative and well-versed in a wide variety of marketing areas, including content, community, and lifecycle marketing.


The Director of Marketing will lead in the development, implementation, and execution of specific marketing plans. The incumbent will assume responsibility for building and implementing marketing programs, monitor customer needs, and evaluating the effectiveness of the various marketing initiatives.


The Director of Marketing will initially have at least 1 direct report and will be responsible for building a best-in-class marketing team to support the growth of this business until.


This individual must be a "player coach" and be prepared to be a strategic leader and execute on the strategy when needed.


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Experience and Skills:

• Expertise building engaging online communities and creating content marketing based on data and research.?
• Advanced writing and editing skills, and a high bar for quality.?
• A collaborative approach, teaming across functions and with partners.
• Experience re-purposing existing content into new content types for use in diverse channels.?
• An understanding of modern CMS and UX; ability to supervise content creation on AEM, Wordpress, etc.).
• Experience setting and measuring performance against content and channel metrics.?
• Detailed knowledge of current online tools and marketing trends, including SEO, funnel analytics, community management, etc.
• Ability to work independently with minimum supervision.
• Excellent aptitude for detail and accuracy and analytical skills.
• Bachelor's Degree is required, a master's degree in marketing or an MBA is preferred.
• 10+ years of marketing experience at a successful consumer education technology brand.

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.

From: ETS GCC