Director

Dubai, United Arab Emirates

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Job Description

Company Description
Established in 2015 and headquartered in the UAE, BitOasis is one of the largest and most trusted cryptocurrency platforms in the MENA region. As a pioneer in the region\'s cryptocurrency ecosystem, BitOasis has established itself as the go-to platform for first-time cryptocurrency buyers and professional traders. With a commitment to providing the most secure and regulated infrastructure in cryptocurrency trading, BitOasis is dedicated to serving retail and institutional clients across the region. BitOasis has raised capital from a combination of leading global and regional investors including Wamda Capital, Jump Capital, Pantera Capital, R Capital LLC, CoinDCX etc.

We are looking to hire a Marketing Leader. You will be accountable for developing and managing the implementation of the Marketing & Brand strategy for the company and play a key role in leading the overall company growth plans. The position covers the full marketing mix; strategic planning, market research & analysis, web & print advertising, email communications, viral marketing & social media and PR." You will be responsible for developing and executing strategic marketing initiatives to drive user acquisition, engagement, and retention. This is a unique opportunity to play a key role in the growth of a rapidly scaling organization in a groundbreaking industry. Responsibilities

Develop a strategic plan from brand and positioning to the implementation of comprehensive marketing and internal communication strategies, from inception to completion, for expansion and growth in the MENA region.
Develop marketing strategies and advocate for integrated campaigns based on identified brand image across a range of target audiences and markets.
Execute internal and external communication strategies, sales promotions, and special events to drive sales.
Lead the creation and development of the digital marketing strategy including analytics and user experience; CRM; social media; search engine marketing, Influencer marketing etc.
Conduct comprehensive market research to analyze market trends, competitive landscape, demographics, and economic factors to determine project growth potential.
Direct CRM strategic marketing plan to drive increased activity through customer engagement and retention in the funnel.
Oversee marketing projects, including development brief, design monitoring in line with feasibility and financial returns, marketing, and transactions, ensuring timely completion, within budget, and meeting quality standards.
Collaborate with cross-functional teams including Business Development, Product, finance, and compliance to ensure marketing strategies are aligned with the guardrails to achieve the goals.
Stay abreast with industry trends, demographic shifts, and competitor activities, leverage new market opportunities, benchmark against competitors, and make recommendations for market expansion and sustainable growth.

Qualifications

Minimum 10 years of experience in marketing or growth hacking with 4 + years in a leadership role, experience in fintech or blockchain space is a plus.
Proven track record of success in driving user acquisition and growth for digital products.
Strong understanding of marketing data analytics and attribution modelling.
Excellent communication, presentation, and interpersonal skills.
A passion for cryptocurrency and the potential of blockchain technology.
A strategic mindset with the ability to think creatively and solve problems.
Knowledge of performance marketing channels (PPC, affiliate marketing).
Experience with content marketing and social media management.
Experience in building and managing marketing automation tools.
Experience in developing and managing a high-growth team.