Director Brand Partnering Emerging Markets Central
Dubai, United Arab Emirates
Job Description
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Purpose & Overall Relevance for the Organisation:
Create the regional Sports Marketing and Entertainment & Influencer Marketing strategy & drive the development of the Global Sports Marketing Strategy for all categories (ie Football, Running , Training and specialist sports) across the EMC region by providing sporting and regional insights to ensure strong adidas brand visibility and Asset Activation in across the EMC cluster.
Key Responsibilities:
- Drive Brand visibility and Business growth through a mature Sports Marketing strategy across all countries the EMC cluster (Middle East, North Africa, Kazakhstan, Ukraine)
- Develop the Sports Marketing portfolio in growth markets (ie Saudi Arabia) and establish adidas as the #1 sports brand across partners and consumers
- Identify and sign the best current and next generation players and athletes across football, running , training and specialist sports
- Partner with Sports Marketing Athletes, Partners and Federations including negotiating and maintenance of contracts.
- Act as liaison between players, athletes, partners and adidas internal departments, including business units, brand activation, PR/newsroom and Trade Marketing.
- Develop and manage contracted players and athletes seeding program.
- Share professional knowledge and reports of the industry landscape to improve cross functional teams understanding of the broader sporting landscape across the MENA region.
- Provide input into local marketing strategy based on global guidelines and regional insights.
- Recommend and participate in the planning for medium and long term future adidas projects and partnerships across all EMC countries
- Work closely with the brand comms & digital teams to develop and leverage athlete and player opportunities across their owned social media platforms and key adidas brand channels.
- Take part in promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
- Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.
- Responsible for monitoring Sports Marketing financials (costs, return of investment, planning) in Qatar.
- Lead the Sports Marketing team across all EMC countries, establish performance culture and drive growth mindset for all team members.
- Influencer Management: Paid and FOC basis day to day + campaign specific
- Trend Marketing: Working with tools + teams on future planning of trends and working on agile reactive plans with speed to execute within key tradezones
KPIs:
- Growth of Performance Categories Market Share within EMC
- Full activation tracking and delivery of contractual commitments across all partners
- EM Net Sales, Category growth, FPST and DTC/E-com traffic.
- MWB compliance.
Key Relationships:
- Governmental entities (QOC / Aspire etc), Global Sports Marketing, Activation, PR, Legal, Agencies, Franchise Partners and local athletes / ambassadors.
Knowledge, Experience and Capabilities
- Extensive knowledge of football, running, training and regional sporting landscape.
- Ability to build and maintain key industry and high-profile relationships including governmental
- Ability to create and drive strategy
- Exercise independent judgement and decision making.
- Ability to network, influence and utilize internal and external resources.
- Proficiency in MS Office (Word, Excel, Outlook).
- Good oral, written, and presentation communication skills.
Required Education and Experience / Minimum Qualifications:
- University degree in business, ideally with marketing and sales focus.
- Minimum 10 years of Brand and Sports Marketing Experience with an agency or client-side consumer goods company.
- Fluent written and spoken English language skills. Arabic is an advantage.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETES MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our companys standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Director Brand Partnering Emerging Markets Central
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Marketing & Communications
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
511077
DATE:
May 13, 2024
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Job Detail
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Job IdJD1668827
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned