Job Purpose:Responsible for tracking and implementation of analytical tools across our web and app properties to support Marketing, UX and Content Merchandising analytics.Responsibilities:
Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
Subject matter expert on Google Analytics, GA4, GTM, GA360, Firebase, Adjust etc.
Understanding of Front-end web development languages (JavaScript, HTML, CSS)
Debug existing analytic set up on web and apps to identify gaps.
Configure tags using GTM for web properties and work with developers to set up tags in Adjust.
Configure marketing pixels on web and apps.
Configure trackers, custom dimensions and metrics that are in line with our business and commercial KPIs.
Take ownership of quality driven UAT approach and provide support for pre-release testing and quality assurance feedback for analytic code implementations.
Perform ad-hoc analysis directly on GA/Adjust.
Perform audits and validations on every implementation to ensure reliable data output.
Build reports and dashboard on Google Data Studio and Powerbi
Responsible for cascading knowledge of web analytic tool product development and web analytics trends / best practices to the business.
Experience required: 2+ years experience in Digital Analytics Implementation. Solid experience of working with Google Analytics expertise (Google Analytics 360, GA4, Data Studio). Experience of app analytics platforms is a must - Firebase and Adjust/Appsflyer. An understanding of HTML, CSS and Javascript is required. Proficient at data visualization (Data Studio, Powerbi, Tableau, or other similar platforms)Education requirement:
Bachelors degree in information systems, Math, Computer Science or related field.