Digital & Social Media Marketing Executive Our client is a global business networking organization with a strong presence in the United Arab Emirates. We are hiring a UAE experienced digital and social media marketing executive to join their Dubai team. The successful candidate will be pivotal in developing and executing digital marketing strategies and roadmaps to enhance our clients online presence, engage a targeted audience, and drive lead generation conversion to grow the client base. Role Summary Digital strategy: develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation to acquire, grow and retain B2B clients across all social media platforms. Email marketing & content creation: create and manage engaging and compelling visual content for website, social media, email campaigns, LinkedIn, Google and Meta ads focusing on segmentation, A/B testing, community management and performance analysis. Social media management & SEO optimization: analyze performance and ROI metrics to improve organic search rankings, visibility and engagement to enable better strategic decisions. Customer journey: optimize the customer journey through website landing pages, sales funnels and brand marketing to improve the target audience and increase quality lead generation and conversions. Mandatory Skills & Experience 5 - 8 years experience in end-to-end management of digital marketing campaigns across various channels, ensuring seamless execution, optimization, and performance tracking. Deep expertise in brand awareness, B2B lead generation through organic and paid digital marketing and conversion from digital, social media, email and performance marketing. Professional content writing capabilities to create engaging digital newsletters and magazines. Expertise in planning, implementation and optimization of performance marketing campaigns across Facebook Business, Meta, YouTube, Google, MailChimp, Webflow, ClickFunnels and similar platforms. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Deep expertise in Google Analytics, AdWords, PPC, organic search SEO, display advertising, A/B testing to optimize and enhance campaigns. Strong commercial, financial and analytical skills to manage campaign budgets; use data analytics tools to measure and analyze campaign performance to derive actionable insights to optimize reach, engagement, and ROI. UAE driving license is an advantage. Education Bachelors degree preferably in Marketing or Digital Marketing
certified in Google Ads and Google Analytics Candidate Profile Currently living in the United Arab Emirates - must be able to live and work in Dubai. Fluent in English - articulate, creative and compelling in written and verbal communication. Energetic, vibrant and confident outgoing personality. Ability to keep up to date with emerging digital and social media marketing trends, best practices and technologies to continuously improve and innovate. Job Types: Full-time, Permanent Education:

• Bachelor's (Required)

Experience:

• digital & social media marketing: 7 years (Required)

Language:

• fluent inEnglish (Required)

License/Certification:

• Google Ads & Google Analytics certification (Required)