Description of Accountability:Marketing Strategy

• Define the marketing strategy and activation plan for your brands across each region
• Understand brand guidelines and objectives to drive in the GCC market
• Liaise and work with your brands HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
• Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
• Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs

Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time

• Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
• Build and manage your brands budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
• Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives.
• Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results.
• Manage all purchase orders for all our activities and update budget tracker accordingly

Digital

• Define and drive our paid and earned digital strategy working closely with your brands HQ team, our performance marketing team, and our local agencies
• Develop regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery
• In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
• Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
• Work closely with our e-commerce team to drive brand awareness and traffic to our websites
• Ensure digital budget is outlined and well managed for each campaign
• Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly

PR and Events

• Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
• Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store
• Manage all brand events with agencies supporting the every step of the event development process and execution in a timely and organized manner
• Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact

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