Serve as the main point of contact for clients, building and maintaining strong, long-lasting relationships. Manage the team to deliver on client needs by ensuring clear communication, realistic goals, and achievable timelines.
Project manage and lead digital strategy, media planning, and activation, in alignment with the overall integrated client strategy.
Regularly meet with clients to present campaign updates, performance reports, and discuss future opportunities.
Oversee the end-to-end execution of campaigns across multiple digital platforms by coordinating with internal creative, analytics, and technical teams to ensure smooth campaign implementation and delivery.
Monitor and optimize campaigns daily to ensure they meet client goals and deliver optimal performance.
Use tools like Google Analytics, Facebook Ads Manager, Google Ads, and other analytics platforms to monitor performance and analyze data to generate actionable insights and drive decision-making.
Manage campaign budgets to increase performance, reduce costs, and improve efficiency.
Collaborate with team members to identify innovative strategies to meet client KPIs and enhance overall campaign performance.
Demonstrate fluency across all digital functional areasxe2x80x94display, content, social, programmatic, performance, and analyticsxe2x80x94and how to leverage these areas effectively to meet client requirements.
Requirements
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
4-5 years of experience in a media agency managing digital media and performance marketing.
Proven experience managing client relationships.
Strong presentation, conceptual thinking, and project management skills.
Ability to interpret data and present insights to clients.