Job Description

We are seeking a skilled and results-driven

Digital Marketing Specialist

to manage and optimize our online marketing campaigns across various platforms. The ideal candidate will have hands-on experience with

Meta Ads, Google Ads, SEO

, and data-driven marketing strategies to maximize

ROI

. You will be responsible for planning, executing, and optimizing digital campaigns to drive traffic, generate leads, and enhance brand visibility.

Key Responsibilities:

Develop, manage, and optimize

Meta Ads (Facebook & Instagram)

and

Google Ads

campaigns to achieve business goals. Conduct

keyword research

and implement SEO strategies to improve website rankings and organic traffic. Analyze performance metrics and adjust campaigns to maximize

ROI

and conversion rates. Create and monitor ad budgets to ensure efficient

cost-per-acquisition (CPA)

and

return on ad spend (ROAS)

. Stay updated with the latest digital marketing trends, tools, and algorithm updates. Collaborate with content creators and designers to develop engaging ad creatives and landing pages. Utilize Google Analytics and other tracking tools to generate reports and insights for decision-making. A/B test ad copies, visuals, and landing pages to optimize performance. Implement retargeting and lookalike audience strategies to increase engagement and conversions. Monitor competitors' digital marketing activities and suggest improvements.

Requirements & Qualifications:

Proven experience in

Meta Ads (Facebook, Instagram)

,

Google Ads

, and SEO. Strong understanding of

performance marketing, PPC, and conversion tracking

. Experience with

Google Analytics, Google Tag Manager, and Google Search Console

. Ability to analyze data, generate insights, and optimize campaigns accordingly. Knowledge of marketing funnels, audience segmentation, and retargeting strategies. Experience in managing and allocating

digital ad budgets

to ensure maximum ROI. Familiarity with email marketing, content marketing, and social media strategies is a plus. Strong analytical skills with the ability to interpret data and make data-driven decisions. Up-to-date with the latest digital marketing trends and algorithm changes.
Job Type: Full-time

Application Question(s):

What is your Visa Status? Are you an immediate joiner?
Experience:

* Digital Marketing: 2 years (Preferred)