Job Description

:

We are seeking a proactive and experienced

Digital Marketing Specialist

to join our dynamic team. The successful candidate will be responsible for developing and executing digital marketing strategies to grow our brand presence, increase app downloads, and drive customer acquisition.

This role requires expertise in managing social media platforms such as TikTok, Instagram, Snapchat, X (formerly Twitter), Facebook, and YouTube, while also utilizing messaging platforms like WhatsApp and Telegram to engage with customers directly. Additionally, the candidate should be proficient in

SEO

for both English and Arabic content to enhance visibility across search engines and platforms.

Key Responsibilities:

Social Media Growth:

Develop and implement effective strategies to grow real followers on platforms such as TikTok, Instagram, Snapchat, X, Facebook, and YouTube. Create engaging content tailored for each platform to ensure optimal audience interaction. Monitor and analyze metrics to track growth and optimize engagement strategies.

Customer Acquisition for the App:

Execute campaigns that drive traffic and downloads for the

Star Gallery Mart app

(available on the App Store). Use SEO strategies to improve organic reach and visibility for the app in both English and Arabic. Leverage organic and paid advertising to drive customer acquisition and increase conversions.

Influencer Marketing:

Identify, reach out to, and collaborate with influencers to promote our brand. Manage influencer partnerships, negotiate terms, and track performance. Develop engaging campaigns with influencers to promote our products and app.

WhatsApp and Telegram Advertising:

Send targeted advertisements through WhatsApp and Telegram to connect with customers. Engage in direct communication with customers, answering inquiries and promoting products. Use messaging platforms as a tool for customer service, including assisting with product-related queries.

SEO & Indexing (English & Arabic):

Develop and implement SEO strategies to enhance our website and app visibility on search engines, both in English and Arabic. Optimize all digital content for search indexing, ensuring that both languages are effectively catered to.

Customer Engagement & Support:

Actively monitor comments and messages on social media platforms and respond in a timely, professional manner. Handle customer inquiries, provide product information, and follow up with potential leads. Answer customer calls and assist with orders related to the products being advertised.

Digital Advertising & Campaigns:

Plan and execute paid media campaigns across all digital platforms. Collaborate with the design team to create compelling ad creatives. Optimize ad campaigns based on performance analysis.

Performance Tracking & Reporting:

Regularly analyze digital marketing campaign performance using analytics tools. Provide detailed reports on key metrics such as engagement, app downloads, and ROI. Make data-driven decisions to optimize future campaigns and strategies.

Qualifications:

Proven experience in

digital marketing

, specifically on social media platforms (TikTok, Instagram, Snapchat, X, Facebook, YouTube). Strong knowledge of

SEO

, including English and Arabic indexing and optimization. Experience managing

paid social media advertising

campaigns and growing real, engaged followers.

Proven track record

in influencer marketing and managing successful campaigns. Experience using

WhatsApp

and

Telegram

as advertising and customer engagement tools. Excellent customer service skills, including answering customer inquiries on social media, WhatsApp, Telegram, and calls. Familiarity with mobile app marketing and the ability to drive app downloads and in-app engagement. Proficiency in digital marketing tools (e.g., Google Analytics, Facebook Ads Manager, Hootsuite, Canva, etc.). Strong communication skills, both written and verbal, in

English and Arabic

. Ability to work independently and manage multiple digital marketing tasks in a fast-paced environment.
Job Type: Full-time

Pay: From AED3,000.00 per month