Digital Marketing Specialist

Sharjah, SH, AE, United Arab Emirates

Job Description

Preference will be given to the candidate who have their own visa and previously worked with Real Estate Developers in Sharjah or Dubai.

Content Creation & Management

- Develop, create, and publish engaging content (photos, videos, stories, and text) tailored to each social media platform (Instagram, Tik Tok, Facebook, LinkedIn, Twitter, etc.).

- Collaborate with the team to produce high-quality visuals and graphics that highlight property listings and real estate trends.

- Implement content strategies and schedule posts for optimal engagement.

Social Media Strategy & Growth

- Design and implement social media campaigns to promote specific properties, events, or company milestones.

- Increase followers and engagement rates by adopting the latest social media practices and trends in real estate.

- Monitor and evaluate performance metrics such as reach, engagement, and follower growth to optimize strategies.

Community Engagement

- Engage with followers, respond to comments and messages in a timely manner, and foster a positive online community.

- Proactively seek and engage with relevant influencers, real estate groups, and local community pages to expand reach.

- Monitor online reviews and feedback, addressing any concerns or negative comments in line with company policies.

Lead Generation & Conversion

- Use social media as a tool to generate quality leads by promoting listings, properties, and virtual tours.

- Collaborate with the sales team to develop social media campaigns that target high-value clients and potential investors.

- Track leads generated through social media and follow up with the sales team to evaluate conversion rates.

Analytics & Reporting

- Analyze social media analytics and provide weekly/monthly reports on key metrics and campaign performance.

- Recommend strategies for improvement based on data insights, adjusting campaigns to meet KPIs.

Brand Management

- Maintain and strengthen the company's online brand identity, ensuring consistency in voice and messaging across all platforms.

- Conduct market research to understand competitors' social media presence and industry trends.

Paid Social Advertising

- Develop and manage paid social media campaigns to maximize reach and ROI.

- Work with ad platforms to optimize targeting and retargeting, budget allocation, and ad creatives.

Qualification

- Education: Bachelor's degree in Marketing, Communications, or related field.

- Experience: 2+ years in social media management, ideally within the real estate industry or a related field.

Skills:

- Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).

- Strong understanding of digital marketing principles, lead generation, and social media algorithms.

- Graphic design skills and experience with design software (e.g., Canva, Adobe Photoshop).

- Excellent written and verbal communication skills.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Knowledge of social media advertising and retargeting.

Key Competencies

- Creativity: Ability to generate unique and compelling content ideas.

- Attention to Detail: Strong proofreading skills and attention to detail.

- Adaptability: Ability to quickly adapt to changes in social media trends and real estate market conditions.

- Customer Orientation: Focused on engaging and building a positive online community.

Working Conditions

- Full-time, office base role.

- Monday till Saturday from 10:00AM till 06:00 PM

- Friday : 01:30PM till 06:00 PM

Salary: Depends on Experience

Job Type: Full-time

Pay: AED2,500.00 - AED5,000.00 per month

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Job Detail

  • Job Id
    JD1753063
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Contract
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sharjah, SH, AE, United Arab Emirates
  • Education
    Not mentioned