Job Description

Location:

Dubai, UAE

Salary:

Competitive, based on experience

Job Purpose

The

Digital Marketing Specialist

will be responsible for

developing, executing, and analyzing digital marketing campaigns

to increase brand awareness, engagement, and customer acquisition across multiple brands within the

leisure, travel, and hospitality sector

. This role requires a

strategic and creative thinker

with strong analytical skills, capable of transitioning from a

reactive content approach to a structured, business-oriented digital strategy

.

Key Responsibilities

Digital Strategy & Campaign Management

Work with the

Head of Marketing

to transition from a

tactical to a strategic digital content approach

, ensuring storytelling aligns with business goals. Plan, manage, and execute

multi-channel digital marketing campaigns

, including

search, social media, display, email, and meta platforms

. Collaborate with

creative, social media, and internal teams

to develop engaging content and video campaigns that maximize ROI. Lead the

evolution of brand websites

, managing content updates,

SEO optimization

, and backend development where necessary. Manage and optimize

local listings

such as

Google My Business and TripAdvisor

.

Email, Social Media & Online Presence

Develop and execute

email marketing campaigns and direct messaging

to promote events, activations, and brand updates. Support social media executives in

planning and analyzing social media advertising campaigns

across multiple locations and channels. Oversee the

digital optimization of in-store events and activations

, ensuring strong online visibility and customer engagement.

Data Analysis & Performance Optimization

Analyze and report on

brand website performance, social media advertising, and digital marketing campaigns

on a monthly and weekly basis. Utilize

Google Analytics and other data tools

to track web traffic, campaign effectiveness, and overall business impact. Identify key insights from campaign performance to

optimize strategies for maximum ROI

. Foster a

digital-first culture

, educating cross-functional teams on best practices, content strategies, and digital campaign effectiveness.

Requirements

Essential Skills & Experience

Bachelor's degree in Marketing, Digital Marketing, or a related field.

A professional qualification in Digital Marketing and Social Media is a plus.

4+ years of proven experience

in

digital marketing, social media, and events

, ideally within

F&B, nightlife, or hospitality

. Strong expertise in

SEO, SEM, PPC, and social media advertising

, with a

track record of planning and implementing successful digital campaigns

. Experience managing

digital marketing budgets

and advising on annual

channel spend allocation

. Proficiency in

Google Analytics, Google Ads, and social media management tools

. Basic

graphic design knowledge

to collaborate effectively with designers for digital content. Familiarity with

food delivery platforms (Deliveroo, Talabat, etc.)

and digital marketing strategies for restaurant operations. Strong

project management, multitasking, and problem-solving skills

in a fast-paced environment.

Deep understanding of the UAE and GCC markets

, including consumer behavior and digital trends.

What We Offer

Competitive salary and

performance-based incentives

. Opportunity to work with a

leading hospitality group in Dubai

. A dynamic and

creative work environment with career growth opportunities

. Hands-on experience in executing

high-impact digital campaigns and partnerships

.
If you're a

digital marketing expert

with a passion for hospitality and a talent for driving brand growth through innovative online strategies, we'd love to hear from you!

Apply now and be part of a forward-thinking hospitality brand!

Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month

Location:

* Dubai (Required)